The 50ml shortfill bracket is one of the most overlooked profit pockets in UK vape retail. It sits between bar-style 10ml nic salts and full 100ml shortfills, hitting customers who want a premium juice without committing to a larger bottle. Stock the right brand in this format and the turnover is faster than most retailers expect. The Billionaire Juice 50ml E-Liquid Shortfill in the Platinum Series has earned its place on that shelf, and it has become a steady mover for retailers ordering through No.1 Vape Wholesale.

This is a four-flavour premium-positioned range housed in a 60ml bottle holding 50ml of zero-nicotine juice, with 10ml of headroom for one nic shot.

The Billionaire Juice Platinum Series 50ml Shortfill Flavour Lineup

The range covers four distinctive profiles, each built around a luxury naming theme that lifts the perceived value on the shelf.

24K Gold Ice opens with sweet, juicy pineapple, layered with the floral softness of lychee, and finished with a clean menthol cool. Tropical, smooth, never harsh on the exhale.

Pink Diamond pairs ripe strawberry with sharp lemonade. The sweetness sits on the front of the palate, the citrus tang lifts it, and the finish stays bright rather than syrupy. One of the strongest sellers in the line.

Citrine Crush combines fresh honeydew melon with mellow orange. Lighter than the other three, with a mid-summer fruit profile that pulls customers looking for something less heavy.

Crystal Ice layers cherry, raspberry, and blueberry into a mixed-berry blend, finished with a soft icy edge. Balanced rather than menthol-forward, which suits year-round sales.

Built for Sub-Ohm Performance

The blend runs a 70/30 VG to PG ratio. Vapour production is dense, the inhale stays smooth at higher wattages, and the flavour delivery holds up coil after coil. This juice is designed for sub-ohm tanks and DTL pod mods. It is not built for tight MTL coils. Direct those customers to a 50/50 line instead.

Why the 50ml Format Sells

The 50ml shortfill works as the trial-size of premium juice. Customers who would not commit to a 100ml bottle of an unfamiliar brand will happily take a 50ml. They try it, they like it, they come back for another. That conversion cycle is where the Platinum Series earns its margin. The 60ml bottle takes a single 10ml nic shot for 3mg strength, which keeps the customer setup process simple at home.

Specifications: Billionaire Juice Platinum Series 50ml

Specification	Detail
Bottle Size	60ml shortfill
E-Liquid Volume	50ml
Nicotine Strength	0mg
Nic Shot Capacity	1 x 10ml
VG/PG Ratio	70VG / 30PG
Vape Style	Sub-ohm, DTL
Flavour Range	4 premium profiles
Manufactured In	United Kingdom
Compliance	TPD compliant
Safety Features	Childproof cap, tamper-evident seal
Bottle Material	Recyclable plastic

How to Use Billionaire Juice 50ml E-Liquid Shortfill

Twist off the childproof cap, add one 10ml nic shot for 3mg strength, reseal, and shake for around 60 seconds. Fill the tank slowly. Prime any new coil for two to three minutes before firing. Standard sub-ohm setup.

Wholesale and Trade Value at No.1 Vape Wholesale

The 50ml format is the smart trade play in premium juice. Lower unit cost than a 100ml, faster customer commitment, and stronger margin per ml than most fruit shortfills. Trade pricing on Billionaire Juice through No.1 Vape Wholesale gives healthy markup at standard retail rates without needing to discount.

The Platinum Series sits naturally in the premium section of any Shortfills display, and the bottle design carries enough visual weight to justify the positioning. Within a wider 50ml E-Liquids range, this line works as the upsell from standard fruit shortfills. Customers walking in for a basic juice often get converted to Platinum once they see the bottle.

Stock all four flavours together. The customer who buys Pink Diamond often returns for 24K Gold Ice within a fortnight. That rotation pattern is where the repeat business sits. Bulk buy UK pricing through No.1 Vape Wholesale also keeps unit cost low enough to carry the full four-flavour spread without overcommitting cash.

Who This Range Sells To

The buyer is the customer who wants something that feels premium without paying premium-juice prices. Younger demographics, ex-disposable users who have stepped up to refillable kits, and anyone drawn to the luxury naming theme. Repeat purchase rates are strong because the four flavours rotate well together rather than competing for the same buyer.

A Premium Pocket That Earns Its Shelf

The 50ml shortfill bracket is where smart retailers build margin without losing volume. The Billionaire Juice 50ml E-Liquid Shortfill in the Platinum Series gives independent shops and multi-site retailers a polished, four-flavour premium option with proven UK demand. Order through No.1 Vape Wholesale for trade pricing, mixed-flavour cases, and fast UK dispatch.

FAQs

What flavours does the Billionaire Juice 50ml E-Liquid Shortfill range cover?

Four profiles in total: 24K Gold Ice (pineapple lychee menthol), Pink Diamond (strawberry lemonade), Citrine Crush (honeydew orange), and Crystal Ice (mixed berry ice).

Can my customers add nicotine to the Billionaire Juice 50ml Shortfill?

Yes. One 10ml nic shot at 18mg brings the bottle to roughly 3mg. The 60ml bottle is sized for exactly that single-shot fill.

What kit works best with this e-liquid?

Sub-ohm tanks and DTL pod mods. The 70/30 VG ratio is too thick for tight MTL coils.

Is the Billionaire Juice 50ml E-Liquid Shortfill TPD compliant?

Yes. It is produced in the UK and meets all current TPD requirements for shortfill labelling, packaging, and safety.

Which Platinum Series flavour sells hardest?

Pink Diamond and 24K Gold Ice tend to lead in most regions. Stock those two as anchors and round out with the remaining pair.

How long does a 50ml bottle typically last?

Most sub-ohm vapers get one to two weeks per bottle. The shorter cycle works in your favour for reorder rates.

What kind of margin should I expect at retail?

Trade pricing through No.1 Vape Wholesale leaves comfortable room for premium 50ml retail pricing. Margin per ml is stronger than most 100ml fruit shortfills.

Why a 50ml format instead of 100ml?

Lower commitment for the customer, faster trial conversion, and stronger margin per ml for the retailer. It is the smart upsell from standard shortfills.

Can I order Billionaire Juice in mixed flavours?

Yes. No.1 Vape Wholesale allows mixed-flavour cases, which is the right route when stocking the full Platinum Series spread.

Why stock Billionaire Juice over a generic 50ml shortfill?

Bottle design, flavour quality, and shelf positioning. The Platinum Series carries premium presentation that justifies a higher retail price than plain-label 50ml competitors.