Iced fruit shortfills sit in one of the most consistent-selling brackets in UK vape retail. Customers want clean, refreshing profiles that work year-round, and brands that specialise in this category outperform mixed-range labels on repeat purchase rates. Niche focus beats catalogue spread when the niche is this commercial. The Fresh Vape E-Liquid Shortfill range earns its space on exactly that logic, and it has become a steady-mover for retailers ordering through No.1 Vape Wholesale.

This is a 70/30 VG sub-ohm range built around fresh fruit profiles paired with a cool icy finish. Each unit ships in a 120ml bottle holding 100ml of zero-nicotine juice, with 20ml of headroom for two nic shots.

The Fresh Vape Co 100ml E-Liquid Shortfill Flavour Identity

Every flavour in the range follows the same formula. Sweet, ripe fruit on the inhale, clean menthol coolness on the exhale. That consistency is the brand's commercial signature.

Sunset Boulevard is the lead profile. Juicy peach combined with sharp passion fruit, finished with a clean ice note. Tropical without going artificial, sweet without going syrupy, and the icy edge keeps it refreshing rather than heavy. It is the type of flavour that converts a customer on the first bottle.

The wider Fresh Vape Co line follows the same template across other fruit pairings. If a customer likes one bottle from the brand, they tend to buy a second within a fortnight. That brand-loyalty pattern is what makes specialist ice-fruit ranges so valuable on a retail shelf.

Why Iced Fruit Outsells Plain Fruit

Plain fruit shortfills compete with hundreds of other plain fruit shortfills. Iced fruit narrows the field instantly. Customers who want that menthol lift on the exhale will skip past dozens of non-ice options to find a brand that does it properly. Fresh Vape Co is built around getting that balance right, which is why the bottles move faster than generic fruit lines at similar price points.

The ice element also widens the seasonal sales window. Fruit shortfills can dip in winter. Iced profiles hold steadier across the year because the customer base treats them as the standard rather than a summer choice.

Performance in the Tank

The 70/30 VG to PG split puts this firmly in sub-ohm territory. Vapour production is dense, the inhale stays smooth at higher wattages, and the menthol note carries cleanly without taking over the fruit. Pair with sub-ohm tanks or DTL pod mods. Tight MTL coils will not handle the viscosity, so direct those customers to a 50/50 blend instead.

Specifications: Fresh Vape Co 100ml Shortfill

Specification	Detail
Bottle Size	120ml shortfill
E-Liquid Volume	100ml
Nicotine Strength	0mg
Nic Shot Capacity	2 x 10ml
VG/PG Ratio	70VG / 30PG
Vape Style	Sub-ohm, DTL
Flavour Style	Fresh fruit profiles with icy finish
Lead Flavour	Sunset Boulevard (peach, passion fruit, ice)
Compliance	TPD compliant
Safety Features	Childproof cap, tamper-evident seal

How to Use This Product

Twist off the childproof cap, add two 10ml nic shots for 3mg strength, reseal, and shake for around 60 seconds. Fill the tank slowly. Prime any new coil for two to three minutes before firing. Standard sub-ohm setup.

Wholesale and Trade Value at No.1 Vape Wholesale

Specialist iced-fruit brands hold steadier margin than generalist fruit ranges because they pull customers actively looking for that profile. Trade pricing on Fresh Vape Co through No.1 Vape Wholesale gives healthy markup at standard 100ml retail rates, with no need to discount.

Within any Shortfill display, this brand fits as the dedicated iced-fruit slot. A balanced shop range usually carries two to three brands in this niche, and Fresh Vape Co earns one of those slots on flavour balance alone. Customers who buy iced fruit rarely cross-shop with non-ice ranges, so this brand sits in its own commercial lane on the shelf.

For shops building out a wider 100ml E-Liquid bracket, Fresh Vape Co covers the year-round refreshing-fruit category without overlapping with bar-style or candy ranges. Bulk buy UK pricing through No.1 Vape Wholesale also keeps unit cost low enough to test multiple flavours from the lineup before committing to single-flavour cases.

Who This Range Sells To

The buyer is the all-day vaper. Customers who want a refreshing profile that works from morning through evening without flavour fatigue. Younger demographics drawn to ice fruit, ex-disposable users transitioning up to refillable kits, and anyone who finds heavy dessert or candy juice too rich for daily use. Repeat purchase rates run consistently strong because iced fruit is a habitual flavour category, not a novelty one.

A Niche-Focused Range That Earns Its Shelf

Specialist beats generalist when the specialism is this commercial. The Fresh Vape Co 100ml E-Liquid Shortfill range gives independent retailers and multi-site shops a polished, year-round iced-fruit option with proven UK demand. Order through No.1 Vape Wholesale for trade pricing, mixed-flavour cases, and fast UK dispatch.

FAQs

What does the Fresh Vape Co 100ml E-Liquid Shortfill range taste like?

Every flavour pairs ripe fruit with a clean menthol finish. Sunset Boulevard, the lead profile, combines peach and passion fruit with an icy exhale.

Can my customers add nicotine to the Fresh Vape Co 100ml Shortfill?

Yes. Two 10ml nic shots at 18mg bring the bottle to roughly 3mg. The 120ml format is sized for exactly that fill.

What kit works best with this e-liquid?

Sub-ohm tanks and DTL pod mods. The 70/30 VG ratio is too thick for tight MTL coils.

Is the Fresh Vape Co 100ml E-Liquid Shortfill TPD compliant?

Yes. It meets all current TPD requirements for shortfill labelling, packaging, and safety standards in the UK market.

Why does iced fruit sell better than plain fruit?

The menthol lift narrows customer choice and gives the brand a clear identity. Buyers actively seeking that profile skip past generic fruit shortfills to find it.

How long does a 100ml bottle typically last?

Most sub-ohm vapers get two to three weeks per bottle. Iced fruit tends to be all-day juice, so cycle time stays consistent.

What kind of margin should I expect at retail?

Trade pricing through No.1 Vape Wholesale leaves comfortable room for standard 100ml shortfill retail rates, with steady reorder volume protecting long-term return.

Does Fresh Vape Co only do tropical flavours?

Tropical and fresh fruit lead the range, but the brand identity is the icy finish rather than the fruit type. Different flavours suit different customer preferences.

Can I order Fresh Vape Co in mixed flavours?

Yes. No.1 Vape Wholesale allows mixed-flavour cases, which is the smart route when testing demand across the lineup.

Why stock Fresh Vape Co over a generic iced-fruit shortfill?

Flavour balance and brand consistency. Plenty of brands try iced fruit. Fewer get the fruit-to-menthol ratio right across every variant.