Fresh Vape Co 100ml Shortfill, A Starting Point

One 120ml bottle, 100ml of liquid inside it, and no nicotine at all. The gap at the top is deliberate, so a shop or a customer can add nicotine later and choose the strength.

It is £6.30 a bottle and comes in five flavours, each named after a city. Ours is a single bottle rather than a trade box, so you pick the quantity. Other brands in the same size are grouped under Shortfill E-Liquids Wholesale.

Every Number On A 120ml Bottle

Our listing spreads these through the sales copy. Together they read like this.

Bottle	120ml, holding 100ml of liquid
Nicotine	0mg as supplied
Headroom	20ml, which is two 10ml shots
Mix	70VG / 30PG
Style	Sub-ohm, direct to lung
Cap	Childproof, tamper seal
Made	In the UK

Our page leaves the last line out. Two UK sellers put the range as British made, and a customer at a counter does ask. If the 120ml-holds-100ml idea is new to you, our Shortfill Mixing Guide walks through why the bottles are built that way.

Five Street Names, One Tasting Note

Here is the biggest gap on our own listing. We sell five flavours and we only describe one of them. A shop cannot sell a name it cannot explain.

The names are cities. Two UK sellers publish what sits behind each one:

Downtown Central Las Vegas · cherry and lime

Purple District Miami · apple and blackcurrant

Sinners Street Amsterdam · cherry and blue raspberry

Sunset Boulevard Los Angeles · passion fruit and peach

Urban Avenue New York · blue raspberry and grape

Now the part that changes your pitch. None of these five is an iced or menthol flavour. Our listing calls it fresh fruit with an icy finish, and our answers go further and call ice the whole brand identity. Neither of the two sellers we checked describes any of them as cold, and one lists the whole range by fruit only, with no menthol anywhere. If a customer wants cooling, send them to Dr Frost 100ml instead.

The second thing is a sixth flavour. Honolulu Heights, guava with pineapple and apple, is sold elsewhere in this range and is not on our shelf. Ask us before you promise a customer the full set.

Turning A 0mg Bottle Into 3mg

People get this wrong more than anything else on a shortfill, so here it is slowly.

The bottle arrives with no nicotine. You add two 10ml shots at 18mg, which fills the 120ml bottle to the top.

100ml at 0mg + two 10ml shots at 18mg = 120ml at 3mg
360mg of nicotine shared across 120ml of liquid.

Then shake it for a good minute and leave it to settle. Fill the tank slowly and let a new coil soak for two or three minutes before you fire it, or you will taste burnt cotton and blame the liquid. The shots themselves are sold separately as 18mg Nicotine Shots.

Sub-Ohm Only, And Why MTL Chokes

At 70VG this liquid is thick. Thick liquid needs a big wick and a lot of air, which means a sub-ohm tank or a direct to lung pod mod.

Put it in a small mouth to lung coil and the wick cannot drink fast enough. The coil runs dry, the hit turns harsh, and the customer comes back saying the bottle was faulty. It was not. Tell them the hardware instead, and point them at our Sub-Ohm Vape Kits if they need a device that suits it.

Anyone on a small pod device wants a 50/50 liquid, not this one. That is not a fault in the bottle, it is just a different customer.

Fresh Vape Co 100ml E-Liquid Wholesale Against Our Own Shelf

We will be straight about this because you will see it anyway once you browse.

At £6.30 this is the dearest 100ml shortfill we list. Here is where it sits:

£6.30 this bottle, 100ml

£4.80 Fizzy Juice, 100ml

£4.49 Peeky Blenders, 100ml

£3.50 Chuffed Dessert, 100ml

£3.49 Seriously Pod Fill, 100ml

So Fresh Vape Co 100ml Shortfill Wholesale costs nearly double our cheapest bottle. What you get for the difference is a tight five flavour range that is easy to explain at a counter, rather than a sixty flavour wall nobody can remember. One UK shop lists a single bottle at £19.99, which shows the room is there, though that was a listed price on one day and not a live quote.

Our page also claims strong margins, fast repeat buying and that this moves quicker than generic fruit lines. We have no figures behind any of that and should not be printing it. If you want a cheaper fruit bottle to sit beside it, Fizzy Juice 100ml is the obvious one. This bottle makes most sense as the premium end of a shelf, not the whole shelf.

What Duty Does To A Fresh Vape Co 100ml Bulk Order

This is now live, not coming. Since 1 October 2026 every millilitre of vape liquid carries duty at £2.20 per 10ml, whatever the nicotine strength. Zero nicotine pays the same as 20mg.

On this bottle that works out at:

£22.00 on the 100ml in the bottle
£4.40 on the two 10ml shots that finish it
£26.40 once a customer has a usable 120ml at 3mg

Read that next to our £6.30 and the gap is obvious, and it is the first thing to settle before you order depth. Ring us for today's figure instead of quoting the one above, because our listing never states whether duty sits inside that £6.30. The wording needs fixing at our end, so please ask.

Duty follows volume, so a small bottle carries far less of it per unit. A 10ml bottle pays £2.20 against this one paying £22.00, which is why plenty of shops are weighting towards Bulk 10ml E-Liquids and keeping large bottles as a smaller part of the shelf.

FAQs

1. How much juice does a Fresh Vape Co 100ml Shortfill E-Liquid bottle hold?
100ml, inside a 120ml bottle. The empty 20ml is for nicotine.

2. What nicotine does it come with?
None. It is 0mg and you add shots yourself.

3. How do I get it to 3mg?
Two 10ml shots at 18mg. That gives 120ml at 3mg once mixed.

4. Is this range iced or menthol?
No. Every flavour we checked is plain fruit, so ignore the cooling wording on our listing.

5. What are the five flavours?
Downtown Central, Purple District, Sinners Street, Sunset Boulevard and Urban Avenue.

6. Is there a sixth one?
Honolulu Heights exists in the range elsewhere. We do not hold it, so ask before promising it.

7. Will it work in a small pod?
No. At 70VG it needs a sub-ohm tank or a DTL pod mod.

8. Can I order it as a box?
Not from us. A Fresh Vape Co 100ml Shortfill Bulk order is simply more single bottles, so you set the number.

9. Why does Fresh Vape Co 100ml E-Liquid Wholesale cost more than your other bottles?
It is a small premium range rather than a budget line. Our cheapest 100ml is £3.49.

10. What does duty add to a single bottle?
£22.00 for the 100ml, plus £4.40 more when the shots go in.

11. How small can a Fresh Vape Co 100ml Shortfill Wholesale order be?
£100 is our floor on the basket. Delivery is £7.99 until the basket passes £200, then it stops.