Entry-level shortfills with strong margin headroom are exactly what most UK vape shops need to round out their range, and Neon fits that brief better than most. Trade buyers ordering through No.1 Vape Wholesale keep this brand on rotation because it solves a specific shelf problem: how to offer customers a quality 100ml shortfill at a price point that undercuts premium brands without dropping into the bargain bin category. The Neon 100ML Shortfill range delivers on that balance, which is why it moves consistently across independent shops, vape lounges, and convenience retailers stocking vape product.

Why the Neon 100ml E-Liquid Shortfill Earns Its Shelf Space

Plenty of budget shortfills exist on the UK market. Most of them cut corners on flavour development to hit a low price point, and customers can taste the difference within the first bottle. Neon takes a different approach. The flavours are kept simple and recognisable, the manufacturing standards stay solid, and the price point sits below premium brands without compromising what is actually inside the bottle within the broader E-Liquid category.

That positioning matters for shops looking to win the price-conscious customer without losing them to a return on the second purchase. A bottle that tastes right keeps the customer coming back, and that repeat purchase is what builds steady weekly turnover.

Flavour Profile And Customer Appeal

The Neon range covers four core profiles, each chosen to match proven UK demand rather than chase obscure flavour combinations.

Neon Fruit Punch is the headline. A classic mixed fruit punch profile blending tropical and red fruit notes, sweet but not sickly, with enough complexity to keep all-day vapers interested. This one tends to be the bestseller across most shops.

Tropical Citrus brings together pineapple, mango, and a sharp citrus top note. It works as a summer seller and pulls in customers who used to buy tropical-flavoured disposables.

Berry Blast layers strawberry, raspberry, and blueberry into a sweet mixed berry blend. A reliable seller year round and one of the safest flavours to stock deep.

Green Slushie delivers a sharp kiwi and apple slushie profile with a candy-sweet finish. Often picked up by younger adult vapers who grew up on sweet shop flavours.

For sub ohm users running kits between 30W and 60W, the 70/30 blend hits the right balance of vapour and flavour. Recommend it alongside a quality sub ohm tank rather than a basic pod kit for the best result.

Wholesale And Trade Value

This is where the Neon 100ML Shortfill earns its order line. Trade pricing through No.1 Vape Wholesale sits below most premium brands while keeping the flavour quality competitive, which leaves shops with two strategic options. You can retail Neon at the standard £12.99 to £14.99 bracket and pocket a wider margin than usual, or undercut the competition at £9.99 to £11.99 and drive volume through the shelf.

Either approach works. Most shops we supply find that pricing Neon slightly below their premium Shortfill range increases overall basket size, because customers add a second bottle they would not have picked up at premium pricing. That uplift in average transaction value is genuinely useful for shops working on tight monthly margins.

Reorder behaviour is consistent across the year. Customers who buy Neon tend to settle on one or two flavours and stick with them, which makes stock planning straightforward and supports deeper holdings on the bestsellers. Trade pricing UK retailers can plan a strategy around, with steady supply and fast dispatch on bulk buy UK orders.

For wholesale vape deals on entry-level shortfills with proper flavour delivery, this brand sits in a useful sweet spot. Worth committing depth to rather than testing with singles.

Product Specifications of Neon Shortfill 100ml

The Neon range uses the modern 100ml shortfill format with a 120ml bottle, giving customers room for two nicotine shots.

100ml of zero-nicotine e-liquid in a 120ml bottle
Space for two 10ml nic shots
70% VG to 30% PG blend
Designed for sub ohm vaping and DTL tanks
Manufactured in the UK with food-grade ingredients
Childproof cap and tamper evident seal fitted
Shelf life of up to two years when stored sealed

Two 10ml 18mg nic shots added to the bottle produce 120ml of finished 3mg 100ml E-Liquid, which suits the majority of sub ohm users. Customers wanting 6mg would need to use 36mg shots or transfer into a larger bottle, which is worth mentioning at the till.

How Neon Compares To Premium Shortfills

Premium brands compete on flavour complexity and brand recognition. Neon competes on value-to-quality ratio. That positioning attracts a different customer rather than splitting your existing customer base.

For shops carrying both Neon and a premium brand on the same shelf, the comparison works in everyone's favour. The premium brand looks like premium, the Neon looks like value, and customers self-select based on what they are willing to spend that day. Both shelves earn their margin.

The 100ml format also gives Neon an edge over 50ml budget shortfills. Customers comparing two bottles will pick the bigger one for the cost-per-ml saving nearly every time, and that maths is part of why 100ml formats now dominate the shortfill category.

Compliance And Build Quality

Neon is manufactured in the United Kingdom using food-grade flavourings, propylene glycol, and vegetable glycerine. Bottles arrive with childproof caps and tamper evident seals fitted, both required for legal UK retail sale. Production runs to TPD standards across every batch.

Stock supplied through No.1 Vape Wholesale arrives in date with sensible shelf life remaining, protecting retailers from write-offs on slower-moving SKUs. Sealed bottles store well for up to two years if kept upright in a cool, shaded space away from direct sunlight.

Frequently Asked Questions

What is the Neon 100ML Shortfill?

It is a 100ml zero-nicotine UK-made e-liquid in a 120ml bottle with space for two nic shots. The range covers four core fruit and sweet flavour profiles.

What’s the Correct Way to Add Nicotine to Neon 100ml?

Add two 10ml 18mg nic shots to the bottle. This creates 120ml of finished 3mg e-liquid ready for sub ohm vaping.

Is the Neon 100ML Shortfill suitable for sub ohm kits?

Yes. The 70% VG blend is built for sub ohm tanks and direct-to-lung devices, producing dense vapour without losing flavour clarity.

What flavours are in the Neon range?

The core lineup covers Neon Fruit Punch, Tropical Citrus, Berry Blast, and Green Slushie. Each one targets a proven UK demand category rather than experimental profiles.

Can I buy the Neon 100ML Shortfill in bulk for my vape shop?

Yes. No.1 Vape Wholesale supplies the full Neon range at trade pricing UK retailers can rely on, with fast dispatch on bulk orders.

Where is Neon e-liquid manufactured?

Neon is produced in the UK to TPD standards using food-grade ingredients. That gives it consistent batch quality and reliable supply for retail.

Is the Neon 100ML Shortfill TPD compliant?

Yes. The range meets UK TPD regulations with childproof caps and tamper evident seals fitted, making it legal for high-street vape shop retail.

What VG/PG ratio does Neon use?

The blend is 70% VG to 30% PG. That ratio suits sub ohm tanks and delivers the cloud volume customers expect from a 100ml shortfill.

How long does Neon shortfill last in storage?

Sealed bottles stored upright in a cool, shaded environment last up to two years. Once mixed with nicotine, use within three to six months for peak flavour.

Should I shake the bottle after adding nic shots?

Yes. Shake the bottle firmly for two to three minutes after mixing to fully integrate the nicotine through the base liquid before vaping.

Neon Shortfill 100ml E-Liquid