Some e-liquid lines sit on shelves. Others move week after week without a second thought. The Poison 100ML Shortfill falls firmly into the second group, and any retailer watching their reorder data already knows it. This is a range built on bold flavour and consistent demand, which is exactly the combination that protects your margin and keeps customers walking back through the door. At No.1 Vape Wholesale, we stock the lines that earn their shelf space, and Poison has earned its place outright in the E-Liquid category.

What Makes Poison E-Liquids 100ml Shortfill Popular

Flavour-led ranges live or die on whether the taste delivers. Poison delivers. Each blend is built around a punchy, well-defined profile that vapers recognise and ask for by name. That matters at the counter. When a customer can name what they want, the sale is faster, the basket is fuller, and the reorder is almost guaranteed.

The range covers a wide spread of flavour styles, from sweet and fruity through to cooler menthol-driven blends. This breadth is a commercial advantage. A single product line that satisfies several taste preferences reduces the number of SKUs you need to carry while still giving your customers genuine choice. As a result, you stock smarter, not heavier.

The Shortfill Format Explained

The 100ml E-Liquid comes in a larger bottle with room left for nicotine shots. The bottle holds 100ml of nicotine-free liquid with space to add two 10ml nicotine shots, bringing the total to 120ml at 3mg strength. This format exists because of UK TPD regulations, which cap nicotine-containing e-liquid bottles at 10ml. The Shortfill approach is the legal and practical workaround, and it has become the standard for sub-ohm vapers buying in volume.

For your customers, the appeal is straightforward. They get a large bottle of liquid at a better price per millilitre than buying multiple 10ml units, and they control their own nicotine strength. For you, it means a higher-value single sale and a product that suits both nicotine users and the growing number of zero-nicotine vapers.

Built for Sub-Ohm Vaping

Poison runs a high-VG formulation suited to direct-to-lung devices. A higher vegetable glycerine content produces denser vapour and a smoother inhale, which is what sub-ohm and cloud-focused vapers expect. Paired with the right tank or coil, the Poison 100ML Shortfill performs the way a premium juice should, with strong flavour carry and reliable cloud production.

This makes it an easy upsell alongside sub-ohm kits, replacement coils, and tanks. A customer buying a new sub-ohm device is a customer who needs shortfill liquid to go with it. Positioning Poison next to your hardware range turns one sale into two.

Wholesale and Trade Value

This is where the 100ml E-Liquid format proves its worth for your business. Shortfill liquid carries a strong resale margin, and Poison sits at a competitive trade price that leaves comfortable headroom between cost and retail. Buy it as a bulk buy UK order and that headroom widens further.

Repeat-purchase demand is the real story here. E-liquid is a consumable. A customer who likes a Poison flavour will return for it on a predictable cycle, often every week or two. That turns a single shelf placement into a recurring revenue line rather than a one-off sale. Few product categories in a vape shop deliver that kind of dependable churn.

Stocking the full flavour spread is the smart play. It lets a customer try several profiles, find a favourite, and settle into a reorder habit, all within your store. For trade pricing UK and case quantity options, No.1 Vape Wholesale offers the rates that make a multi-flavour Poison display genuinely profitable. It is a fast-moving vape product that belongs in any serious retail range.

Specifications of Poison E-Liquids 100ml E-Liquid

100ml of e-liquid supplied in a 120ml shortfill bottle
Nicotine strength: 0mg, with space for two 10mg nicotine shots
High-VG formulation suited to sub-ohm vaping
Wide range of flavour profiles available
TPD-compliant shortfill format
Childproof cap and tamper-evident seal
Recyclable bottle

Shortfill vs 10ml Bottles: The Trade Comparison

Factor	Poison 100ml Shortfill	Standard 10ml E-Liquid
Liquid volume	100ml (120ml with shots)	10ml
Best suited to	Sub-ohm, high-VG vaping	MTL, pod and starter devices
Price per ml	Lower	Higher
Nicotine	Customer adds shots	Pre-mixed
Resale margin	Strong on volume	Solid per unit
Repeat purchase	High	High

Frequently Asked Questions

What is the Poison 100ML Shortfill?

It is a 100ml bottle of nicotine-free e-liquid in a 120ml bottle, leaving room for nicotine shots. It is designed for sub-ohm vaping with a high-VG formula.

How do customers add nicotine to a shortfill?

They add 10ml nicotine shots to the empty space in the bottle. Two shots bring the Poison 100ML Shortfill to 120ml at roughly 3mg strength.

Is the Poison 100ml E-Liquid TPD compliant?

Yes. As a nicotine-free shortfill it complies with UK TPD rules, which is why the bottle is larger than the 10ml limit on nicotine liquids.

What VG/PG ratio does Poison use?

Poison uses a high-VG blend built for direct-to-lung devices, producing thicker vapour and a smoother draw than higher-PG liquids.

Which customers should I recommend Poison to?

Sub-ohm vapers and cloud chasers are the core market. Anyone using a tank or sub-ohm kit is a strong fit for the Poison 100ML Shortfill.

How fast does shortfill e-liquid sell in a vape shop?

E-liquid is a consumable with a short repurchase cycle, so it is one of the most reliable fast-moving lines a retailer can stock.

Can I buy Poison shortfill in bulk?

Yes. No.1 Vape Wholesale offers case quantities and trade pricing UK rates, making a multi-flavour Poison display cost-effective to stock.

Why stock the Poison 100ML Shortfill over single bottles?

Shortfill delivers a higher-value sale, better price per ml for the customer, and strong repeat demand, which makes it more profitable per shelf space.

Does Poison come in more than one flavour?

Yes. The range spans fruity, sweet and menthol profiles, giving your customers genuine choice within a single trusted brand.

How should I display Poison in store?

Group the flavour range together near your sub-ohm hardware. It encourages trial, cross-sells with kits and coils, and builds reorder habits.