UK-made shortfills have made a quiet comeback over the past two years, and Unruly is one of the brands driving that shift. Trade buyers ordering through No.1 Vape Wholesale have been adding this line to their regular reorders because it offers something most fruit-heavy shortfill walls are missing: proper candy and dessert flavour profiles that customers actually finish the bottle of. The Unruly 100ML Shortfill range, developed by Professor Green, sits in the sweet-spot category between everyday fruit shortfills and premium dessert lines, which is exactly where a lot of UK customers are spending right now.

Why the Unruly 100ML E-Liquid Shortfill Deserves a Spot on Your Shelf

Most shortfill walls in the UK lean heavily on iced fruit. That works, but it leaves a gap. Customers who want candy, gummy, or dessert profiles often walk out empty handed or settle for a brand they do not really want. Unruly fills that gap with confidence within the broader E-Liquid market.

The range includes everything from a chewy strawberry gummy to a white chocolate mint that has built its own small cult following. That spread gives retailers a way to capture the dessert and candy buyer without committing to a full premium dessert line. The branding stands out on the shelf, and Professor Green's name behind the brand gives it a marketing hook that some customers respond to.

Product Specifications of Unruly 100ML Shortfill

The Unruly range uses the older 100ml shortfill format rather than the newer 120ml bottle style. That means the bottle holds 80ml of zero-nicotine liquid with 20ml of headroom for nicotine.

80ml of zero-nicotine e-liquid inside a 100ml bottle
Space for two 10ml nic shots
70% VG to 30% PG blend
Built for sub ohm devices and direct-to-lung tanks
TPD compliant for UK retail
Childproof cap and tamper evident seal fitted

Two 10ml 18mg nic shots added to the bottle gives a finished 100ml of 3mg 100ml E-Liquid ready to vape. The format is slightly different to most current 100ml shortfills, which use a 120ml bottle with 100ml of liquid. Worth flagging at the till so customers know what they are buying.

Flavour Profile And Customer Appeal

Strawberry Gummy is the standout from the range and the flavour most shops should anchor their stock around. It delivers the chewy, slightly tart strawberry sweet profile that pulls customers away from disposables and into open-system kits. The flavour stays clean through the inhale and finishes on a candy-sweet exhale without going sickly.

The wider Unruly lineup includes white chocolate mint, which is one of the few mint dessert shortfills on the UK market that actually delivers on both notes rather than letting one overpower the other. Customers who try it tend to return for it specifically, which makes it a useful loyalty driver for shops carrying the full range.

For sub ohm vapers using kits in the 50W to 80W range, this 70/30 blend hits the right balance between vapour production and flavour clarity. Recommend it alongside a higher-powered tank and the cloud production matches the flavour intensity.

Wholesale And Trade Value

This is where the Unruly 100ML Shortfill fits into broader UK vape retail trends. The trade price through No.1 Vape Wholesale keeps unit cost competitive against other UK-made shortfills, and many shops position these within a mid-range retail bracket to maintain margin consistency across similar products. Multi-buy promotions on three bottles are often used with this kind of range because the flavour selection is broad enough to encourage customers to mix and match rather than stick to a single variant.

Reorder rates on candy and dessert shortfills have increased over the past year as demand shifts in the post-disposable landscape. Customers who previously relied on candy-flavoured disposables are increasingly moving toward refillable systems that can replicate similar flavour profiles, including setups using a Refillable Pod device. In this context, Unruly is one of several brands addressing that transition at scale.

From a supply chain perspective, UK-manufactured shortfills like this are generally easier to forecast compared to imported alternatives. Batch consistency and availability tend to remain stable, which supports more predictable inventory planning. The brand’s visibility in the market also means some customer-led demand exists, with occasional name recognition at retail level.

How To Mix An Unruly Shortfill

Customers new to shortfills sometimes get confused at the till. A quick walkthrough at point of sale prevents most of the spillages and complaints.

Open both bottles. Take the stopper out of the shortfill bottle using either the cap as a lever or a dedicated shortfill opener. Pour both 10ml nicotine shots into the shortfill. Replace the stopper and cap, then shake the bottle for two to three minutes to fully blend the nicotine through the base. Leave the bottle to settle for ten minutes before filling a tank.

Stocking a few shortfill bottle openers next to the till alongside this range is a small but useful upsell. Customers appreciate the recommendation.

Compliance and Manufacturing of Unruly 100ML E-Liquid

Unruly is produced in the UK to TPD standards. Bottles arrive with childproof caps and tamper evident seals, both of which are non-negotiable for legal retail sale. The 70/30 VG/PG ratio is standard for the Shortfill format and ensures the liquid is recognised as a sub ohm product rather than something suited to pod kits.

Stock supplied through No.1 Vape Wholesale arrives in date with reasonable shelf life remaining. That protects shops from write-offs on slower-moving variants while letting them stock the full Unruly range with confidence.

Frequently Asked Questions

What is the Unruly 100ML Shortfill?

It is a UK-made zero-nicotine shortfill e-liquid developed by Professor Green. Each 100ml bottle contains 80ml of liquid with space for two 10ml nic shots.

Can I Add Nicotine to Unruly 100ml E-Liquid?

Add two 10ml 18mg nic shots to the bottle. This gives you 100ml of finished 3mg e-liquid ready for sub ohm vaping.

Why does the Unruly bottle only have 80ml inside?

The Unruly range uses the older 100ml shortfill format with 20ml of headroom for nicotine. This is different from newer 120ml bottle shortfills that hold 100ml of base liquid.

Is the Unruly 100ML Shortfill suitable for sub ohm kits?

Yes. The 70% VG blend is built for sub ohm tanks and direct-to-lung devices running at 40W and above.

What flavours are in the Unruly range?

The range includes Strawberry Gummy, white chocolate mint, and a selection of other candy and dessert blends. Strawberry Gummy is the strongest seller.

Can I buy the Unruly 100ML Shortfill in bulk for my vape shop?

Yes. No.1 Vape Wholesale supplies the full Unruly range at trade pricing UK retailers can rely on, with fast dispatch on bulk orders.

Who makes Unruly e-liquid?

Unruly is produced in the UK and developed by Professor Green. It is manufactured to TPD standards for legal UK retail sale.

Is the Unruly 100ML Shortfill TPD compliant?

Yes. The range meets UK TPD regulations with childproof caps and tamper evident seals fitted, making it legal for vape shop retail.

What VG/PG ratio does Unruly use?

The blend is 70% VG to 30% PG, which suits sub ohm devices and produces the cloud volume customers expect from a shortfill.

How long does an Unruly shortfill last once mixed?

Once mixed with nic shots, the liquid is best used within three to six months for peak flavour. Stored sealed in a cool dark place, the unmixed base lasts considerably longer.