A Reliable Shelf-Filler That Keeps Customers Coming Back: Waves 100ml Shortfill

Menthol sells. It always has, and it always will. If you run a vape shop, you already know the customers who walk in asking for something cool, clean, and uncomplicated are a steady, repeat crowd. That is exactly why the Waves 100ML Shortfill deserves a permanent spot in your range. Stocked at No.1 Vape Wholesale, this is a no-drama product that moves off shelves at a predictable rate, which is precisely what you want from a core line in the E-Liquid category. It does not rely on hype or seasonal trends. It relies on demand that never really goes away.

The Waves range was created in the UK and built around a simple idea: deliver a crisp, refreshing menthol vape without the heavy sweetness that puts off so many adult vapers. For a retailer, simplicity is an advantage. Easy flavours are easy sells. They suit first-time buyers, long-term vapers, and everyone in between, which means fewer hesitant customers at the counter and faster transactions for you.

What the Customer Actually Gets

This is a pure, sharp menthol 100ml E-Liquid designed for clarity rather than complexity. On the inhale, there is an immediate cooling burst that refreshes the palate. It is clean and distinct, with no muddled sweet notes getting in the way. As the draw continues, the cooling deepens and layers, giving a consistent chill from the start of the puff to the finish.

The blend runs at a 70VG/30PG ratio. That makes it a proper sub-ohm e-liquid, producing thick, dense clouds while keeping the throat hit smooth. The cooling sensation stays comfortable and never turns harsh. For your cloud-chasing customers, that performance matters. For the flavour-focused crowd, the menthol stays bold even at higher vapour output. It is a balance that satisfies both groups, which widens the appeal of a single SKU.

Pack Contents and Specifications of Waves 100ml Shortfill

Each unit your customers buy contains:

1 x 120ml shortfill bottle holding 100ml of Waves Menthol E-Liquid
Space for up to two 10ml nicotine shots
70VG/30PG ratio for sub-ohm devices
Tamper-evident cap and childproof seal
Recyclable bottle

The Shortfill format is the key here. The bottle is sized at 120ml but filled with 100ml, leaving room for nicotine to be added at home. This keeps the product TPD compliant for UK sale while giving the end user full control over their nicotine strength.

How Your Customers Use It

It helps to be able to explain the process at the counter, so here is the short version. The customer chooses their preferred nicotine strength and adds up to two nicotine shots if wanted. They remove the cap, pour the shots in carefully, then replace the cap and shake the bottle thoroughly to mix. After that, they fill their sub-ohm tank and let the coil soak for a few minutes before vaping. That brief soak protects the coil and delivers the best flavour from the first puff.

Customers can mix to 0mg for a nicotine-free vape, or add shots to reach 3mg or 6mg equivalents. That flexibility is a genuine selling point. One bottle suits multiple customers, and that is worth mentioning when someone is unsure.

Why It Performs Well Behind the Counter

Three things make this a strong stock decision.

First, the flavour. A clean menthol with no overpowering sweetness has the broadest possible appeal. It works as a daily all-day vape, it clears the palate, and it does not fatigue the taste buds the way sugary blends can. Broad appeal means broad sales.

Moreover, the sub-ohm performance protects you from complaints. The high VG content delivers the cloud production sub-ohm users expect, and the smooth draw means fewer customers returning to say a liquid was too harsh. A product that performs as promised is a product that builds trust in your shop.

In addition, the packaging is built for retail. The childproof seal and tamper-evident cap meet safety expectations, the sturdy bottle resists leaks in transit and on the shelf, and the recyclable material gives you an easy answer for eco-conscious customers. Practical packaging reduces hassle for you and reassurance for them.

Wholesale and Trade Value

This is where the Waves 100ML Shortfill earns its place in your range. Shortfills are one of the strongest margin categories in the vape trade, and menthol is one of the most dependable flavour profiles within that category. Put the two together and you have a low-risk, high-rotation product.

Buying in bulk from No.1 Vape Wholesale brings the unit cost down to a level that supports a healthy resale markup. Shortfills typically carry a comfortable margin at retail, and because this is a 100ml format, the perceived value to the customer is high. They are buying volume, you are buying it at trade pricing UK rates, and the gap between the two is your profit.

Repeat-purchase demand is the real story here. Menthol vapers are loyal. Once a customer finds a clean menthol they like, they rarely switch. That means a bottle sold today often becomes a reorder in two or three weeks. A predictable reorder cycle is exactly what makes a product worth dedicating shelf space to. For any retailer planning a sensible core range, this should sit alongside your bestselling fruit and tobacco shortfills.

It fits neatly into a wider stocking strategy too. If you bulk buy UK shortfills across a few proven flavours, menthol is the one that anchors the category. No.1 Vape Wholesale supplies it as a fast-moving vape product precisely because shop owners keep reordering it. Add it to your next wholesale order and let the reorder rate prove the point.

Frequently Asked Questions

What is the Waves 100ML Shortfill?

It is a 100ml menthol e-liquid supplied in a 120ml bottle, designed for sub-ohm vaping. The extra space lets the user add nicotine shots to reach their preferred strength.

Why should I stock the Waves 100ML Shortfill in my vape shop?

Menthol is a consistent seller with strong repeat-purchase demand, and the 100ml format carries a healthy retail margin. It is a low-risk addition to any core range.

What VG/PG ratio does the Waves 100ML Shortfill use?

It uses a 70VG/30PG blend. This makes it well suited to sub-ohm devices, producing dense vapour with a smooth throat hit.

How much nicotine can be added to this 100ml E-Liquid?

The bottle holds room for up to two 10ml nicotine shots. Adding shots typically lets the user reach a 3mg or 6mg strength, or they can leave it at 0mg.

Is the Waves 100ML Shortfill TPD compliant?

Yes. The shortfill format keeps it compliant for UK sale, as the bottle is sold nicotine-free and the customer adds nicotine themselves at home.

What flavour should customers expect?

A pure, crisp menthol with a clean cooling effect and no heavy sweetness. The chill builds and layers across the puff for a refreshing, consistent vape.

Who is this shortfill best for?

It suits adult vapers who want a simple, refreshing all-day flavour, as well as cloud-focused sub-ohm users. The broad appeal makes it an easy counter recommendation.

How long does the menthol flavour stay fresh?

Stored correctly with the cap sealed, the e-liquid keeps its flavour well. Advise customers to keep bottles cool and out of direct sunlight.

Can I order the Waves 100ML Shortfill in bulk?

Yes. No.1 Vape Wholesale supplies it at trade pricing for bulk buy UK orders, making it a cost-efficient choice for retailers building a reliable shortfill range.

How does this compare to sweeter shortfill flavours?

Sweet blends can fatigue the palate over a day, while a clean menthol stays refreshing. That difference is why menthol customers tend to be loyal long-term buyers.

Waves - 100ml Shortfill - E-Liquid