IVG E-Liquid
IVG E-Liquids
Not every e-liquid brand manages to stay relevant across both the pod kit market and the sub-ohm enthusiast market at the same time. IVG is one of the rare exceptions. Since establishing itself as a serious player in the UK e-liquid industry, I Vape Great has built a product range that covers nicotine salts for everyday pod users, high-intensity nic salts for those who need more, and themed shortfill collections for vapers who use capable sub-ohm hardware and want large-format e-liquid that genuinely rewards their device. At No1 Vape Wholesale, we stock the full IVG E-Liquids range as part of our broader Collection of E-Liquids, covering six distinct products across nic salt and shortfill formats to serve retailers and vapers at every point of the market.
Every IVG product in this range is 100% authentic, fully TPD compliant, and available with the same wholesale terms that make every order from No1 Vape Wholesale commercially worthwhile. The IVG name is recognised across UK retail, the flavour quality is consistent, and the product range is structured to serve a very broad customer base from a single brand investment on any retail shelf.
I Vape Great: A UK Brand Built on Flavour Range and Consistency
IVG, which stands for I Vape Great, is a UK-founded e-liquid brand that has grown into one of the most recognised names in the British vaping market through a deliberate strategy of flavour variety, consistent quality, and broad format coverage. Rather than focusing on a single signature product or a narrow flavour niche, IVG built its reputation by releasing e-liquids across virtually every major flavour category and producing them to a standard that earned repeat purchases from a wide demographic of UK vapers. The brand has expanded its offering significantly over the years to include high-capacity nic salts designed to mirror the experience of well-known disposable devices, standard nic salt ranges for everyday pod kit use, and themed shortfill collections that give sub-ohm vapers curated flavour options within specific taste worlds. For wholesale buyers and retailers, the IVG name carries enough market recognition to support the retail sale without requiring extensive product knowledge from counter staff, which is one of the most practically useful qualities a stocked brand can have.
Six Products Covering Three Distinct E-Liquid Market Segments
The IVG range at No1 Vape Wholesale is structured across three distinct market positions. The IVG 6000 Nic Salt addresses the disposable-to-refillable conversion market with a high-puff-count inspired formula at 20mg. The IVG 10ml Nic Salt and IVG Intense Nic Salts serve the everyday pod kit user at standard and elevated nicotine satisfaction levels, respectively. The three shortfill collections, IVG Classic, IVG Juicy, and IVG Crushed, provide large-format themed options for sub-ohm and intermediate device users who want 50ml of curated flavour rather than a single profile selection. This structure means a retailer stocking the full IVG range serves customers across pod kits, intermediate setups, and sub-ohm hardware from a single brand, which simplifies the retail shelf and builds cross-purchase behaviour as customers explore different IVG products within a trusted brand they already use.
A Complete Range That Serves Every Device Type
Very few e-liquid brands produce a range that genuinely works across pod kits, intermediate devices, and sub-ohm setups simultaneously. IVG does this through a deliberate mix of 10ml nic salts for low-powered pod use and 50ml high-VG shortfills for sub-ohm hardware. A retailer who stocks the full IVG range never needs to send a customer to a different brand because their device type changes. That brand loyalty across device upgrades is commercially valuable and rare to find in a single e-liquid range.
The IVG 6000 Addresses the Disposable Conversion Opportunity
The IVG 6000 Nic Salt is specifically positioned to attract disposable vape users who are accustomed to high-puff-count device performance and want the same extended use experience from a refillable e-liquid. By offering a product in the nic salt format that references the 6000 puff count language familiar from the disposable market, IVG makes the refillable transition more intuitive for customers who shop by puff expectation rather than by format type. For retailers actively targeting the disposable-to-refillable conversion, this product provides a commercially clear hook in the conversation.
Themed Shortfill Collections That Simplify Customer Choice
The three IVG shortfill collections, Classic, Juicy, and Crushed, each communicate a distinct flavour character through their naming rather than relying on a customer to read through individual flavour descriptions to understand the range. A vaper who wants familiar, straightforward profiles instinctively gravitates toward Classic. A vaper who wants rich, bold fruit profiles gravitates toward Juicy. A vaper looking for intense, high-impact flavour experiences gravitates toward Crushed. This intuitive navigation reduces the time and staff effort required to help a customer select a shortfill and makes the IVG range easier to merchandise effectively in any retail environment.
IVG Intense Serves Vapers Who Need More from Every Puff
The IVG Intense Nic Salts occupy an important position in the range for customers who find standard 10mg or 20mg nic salt e-liquids insufficiently satisfying during normal daily use. These customers exist in every retail environment and often either return to disposables or buy more 10ml bottles per week than they want to. The Intense range gives retailers a product to recommend that addresses higher nicotine satisfaction needs within the refillable format, reducing the chance of losing this customer segment back to the disposable market through unmet nicotine demand.
TPD Compliant Across Every Format in the Range
All six IVG products at No1 Vape Wholesale are fully compliant with UK TPD and TRPR requirements. The 10ml nic salt and Intense ranges are sold within the compliant 10ml bottle format at a maximum of 20mg nicotine strength. The three shortfill collections are sold at zero nicotine in the standard TPD-compliant shortfill format. Every product is MHRA notified and sourced through authorised UK supply chains, giving retailers total legal confidence across the complete IVG range without any product-by-product compliance concerns.
Wholesale Terms That Improve Margin Across the Full Range
At No1 Vape Wholesale, every IVG product receives a 5% discount on all products, free delivery on orders over £200, same-day dispatch on qualifying orders, and a fast refund policy. For retailers who stock multiple IVG lines simultaneously, these terms compound across every product in the range and reduce the overall cost of maintaining a comprehensive IVG shelf position throughout the year.
The IVG 6000 Nic Salt is IVG's most direct response to the disposable vape market, packaged as a 10ml nicotine salt e-liquid that references the 6000 puff count that has become one of the most widely recognised performance benchmarks among UK disposable users. The product is positioned for customers who are transitioning from 6000-puff disposable devices and want a refillable e-liquid that delivers a comparable nicotine satisfaction experience in a format that works with their existing or newly purchased pod kit. The 20mg nicotine salt formula delivers fast, smooth nicotine absorption that matches what disposable device users are accustomed to, and the flavour range covers the profiles most popular in the 6000-puff disposable category to make the transition as familiar as possible. For retailers, the IVG 6000 is the most commercially direct product in the range for targeting the single largest growth opportunity in the UK e-liquid market right now, which is the conversion of disposable device users into refillable pod kit customers who buy e-liquid regularly from the same store.
- Format: 10ml nicotine salt bottle
- Nicotine Strength: 20mg nicotine salt
- Target Customer: Disposable vape switchers, 6000-puff users
- Best Device: Refillable pod kits and MTL devices
- VG/PG Ratio: Optimised for pod kit performance
- Compliance: UK TPD compliant, MHRA notified
The IVG 10ml Nic Salt is the core everyday nic salt offering from IVG and the product that serves the broadest customer base within the refillable pod kit segment. Available across both 10mg and 20mg strengths and covering a wide flavour range that spans fruit, menthol, ice, candy, and tobacco categories, this range functions as the standard daily e-liquid for vapers who have settled into a pod kit routine and want a reliable, quality brand for their regular purchase. IVG's flavour development quality means the profiles in the standard nic salt range taste more accurately realised than most competing brands at this price point, which generates stronger repeat purchase loyalty from customers who notice the difference after trying their first bottle. For wholesale buyers, the IVG 10ml Nic Salt is the most important volume driver in the IVG range because it generates the most consistent and frequent reorders from retail accounts who maintain stock depth across multiple flavours for their regular pod kit customer base.
- Format: 10ml nicotine salt bottle
- Nicotine Strengths: 10mg and 20mg available
- Flavour Range: Fruit, menthol, ice, candy and tobacco
- Best Device: Refillable pod kits and MTL devices
- VG/PG Ratio: 50/50 for pod kit compatibility
- Compliance: UK TPD compliant, MHRA notified
The IVG Intense Nic Salts address a customer need that most standard nic salt ranges do not cater to adequately: the vaper who needs more nicotine impact from each session than a typical 20mg product delivers. The Intense range is formulated to provide a stronger, more immediately satisfying nicotine experience while maintaining the smooth delivery that nicotine salt technology provides. This matters commercially because there is a segment of the UK vaping market who find standard nic salts too mild, particularly those transitioning from particularly heavy disposable use or from higher-strength products, and who currently either use disposables in addition to their pod kit or buy multiple 10ml bottles per week to achieve the satisfaction level they need. The IVG Intense range provides retailers with a direct answer to this specific customer need and keeps that segment engaged with refillable vaping rather than defaulting back to disposable alternatives that appear to offer stronger performance from each device.
- Format: 10ml nicotine salt bottle
- Positioning: Higher-intensity nicotine satisfaction
- Target Customer: Heavy users needing more from each puff
- Best Device: Refillable pod kits and MTL systems
- Nicotine Type: Nicotine salt for smooth intense delivery
- Compliance: UK TPD compliant, MHRA notified
The IVG Classic Range 50ml Shortfill is the foundation of IVG's shortfill offering and the collection designed to serve vapers who want reliable, well-executed flavours without the intensity or complexity of the Juicy or Crushed collections. Classic profiles are familiar territory for experienced vapers: straightforward fruit blends, clean menthol expressions, smooth tobacco variants, and dependable everyday options that work well throughout the day without demanding the vaper's full attention to appreciate them. This is commercially the most accessible of the three IVG shortfill collections because it appeals to the widest demographic, including vapers who are trying a 50ml shortfill for the first time and want something they know they will enjoy rather than something experimental. For wholesale buyers, the Classic Range generates the most consistent entry-level shortfill sales from customers new to the IVG shortfill format who can then be introduced to the Juicy and Crushed collections on subsequent visits.
- Format: 50ml shortfill, zero nicotine
- VG/PG Ratio: High-VG for sub-ohm performance
- Flavour Character: Familiar, accessible, reliable profiles
- Nicotine Addition: Add one 18mg shot for approximately 3mg
- Best For: New shortfill buyers and everyday sub-ohm vapers
- Compliance: UK TPD compliant zero-nicotine shortfill
The IVG Juicy Range 50ml Shortfill is the fruit-forward collection within the IVG shortfill lineup, built for vapers who prioritise bold, ripe, and saturated fruit flavour profiles above all other taste considerations in their sub-ohm e-liquid. Where the Classic Range uses fruit profiles as one category among several, the Juicy Range makes fruit the defining character across the entire collection, developing each flavour to maximise the natural sweetness, freshness, and depth that a high-quality fruit e-liquid can deliver through a sub-ohm mesh coil system running at appropriate wattage. The Juicy Range suits the large and consistently active segment of the UK vaping market that names fruit as its primary flavour preference, which in most retail environments accounts for the majority of e-liquid sales volume across any given week. For retailers who want a shortfill product specifically designed to serve that majority preference with genuine flavour commitment rather than treating fruit as a generic secondary category, the IVG Juicy Range is one of the strongest options available in the 50ml market.
- Format: 50ml shortfill, zero nicotine
- VG/PG Ratio: High-VG for bold fruit vapour delivery
- Flavour Character: Bold, ripe and saturated fruit profiles
- Nicotine Addition: Add one 18mg shot for approximately 3mg
- Best For: Fruit-category vapers using sub-ohm devices
- Compliance: UK TPD compliant zero-nicotine shortfill
The IVG Crushed 50ml Shortfill takes the concept of flavour intensity to its most deliberate and concentrated expression within the IVG shortfill range. The Crushed collection is developed around the idea of flavours that have been taken to their maximum sensory impact, delivering profiles that are immediately striking, deeply saturated, and built for vapers who want their e-liquid to make a strong impression from the first puff rather than building gradually over a session. The Crushed range appeals to the experienced sub-ohm user segment who has worked through the Classic and Juicy categories and is specifically seeking something with more character and intensity in their daily rotation. For retailers, the Crushed collection functions as both a premium shortfill option within the IVG range and as a discovery product that experienced vapers are more likely to seek out by name after hearing about it from other vapers who have tried it, which generates organic word-of-mouth demand that is particularly valuable in a competitive shortfill market.
- Format: 50ml shortfill, zero nicotine
- VG/PG Ratio: High-VG for intense flavour delivery
- Flavour Character: High-impact, intensely saturated profiles
- Nicotine Addition: Add one 18mg shot for approximately 3mg
- Best For: Experienced sub-ohm vapers seeking bold flavour
- Compliance: UK TPD compliant zero-nicotine shortfill
🍓 Fruit and Berry
Strawberry, Blueberry, Mixed Berry, Watermelon, and tropical fruit blends generate the highest consistent volume across both the IVG nic salt and shortfill ranges. These profiles anchor the Juicy shortfill collection and the fruit category within the IVG nic salt range, attracting the largest single demographic of UK vapers who name fruit as their primary flavour preference for everyday use.
❄️ Menthol and Ice
Cool Mint, Spearmint, Melon Ice, and fruit-ice blends perform strongly year-round across all IVG formats. The ice category within the Classic shortfill range is particularly consistent, and the menthol and ice profiles within the IVG nic salt range serve the substantial portion of the UK pod kit market that makes cooling profiles their default daily e-liquid choice regardless of season.
🍬 Candy and Sweet
Bubblegum, Gummy, Pink Lemonade, and sweetened fruit candy profiles populate the Crushed collection and the sweeter end of the Juicy range. These high-intensity sweet profiles attract the segment of experienced vapers who specifically seek out bold, candy-character e-liquids as their primary flavour category and gravitate naturally toward the IVG Crushed collection once they are familiar with the wider IVG range.
🚬 Tobacco and Classic
Virginia Tobacco, Smooth Tobacco, and mild tobacco blends within the Classic shortfill collection and the IVG nic salt range serve the consistent demand from former smokers who want a familiar flavour reference in their daily e-liquid. The tobacco profiles across the IVG Classic Range are among the more carefully developed in the standard shortfill market, avoiding the generic sweetness that characterises many competing tobacco shortfill products.
The three IVG nic salt products, IVG 6000, IVG 10ml Nic Salt, and IVG Intense, all serve pod kit and mouth-to-lung device users at different nicotine satisfaction levels. The 6000 targets disposable switchers, the standard nic salt serves everyday pod users at 10mg or 20mg, and the Intense range serves heavier users who need a stronger nicotine impact from each session. Stocking all three gives a retailer complete coverage of the pod kit nic salt customer spectrum from a single brand.
The three IVG shortfill collections serve sub-ohm and intermediate device users across three distinct flavour intensity preferences. Classic suits vapers who want familiar, dependable profiles. Juicy suits vapers who prioritise maximum fruit character. Crushed suits experienced vapers who want the highest intensity flavour experience from their setup. A user adds one 18mg nicotine shot to reach approximately 3mg in the finished mix and can explore all three collections within the same trusted brand as their preferences develop.
Stocking both formats across all six IVG products allows a retailer to serve every customer who asks for IVG, regardless of what device they use or how they describe their flavour preference. As a customer progresses from a pod kit to a sub-ohm setup, their IVG brand loyalty follows them into the shortfill range without any interruption in the retail relationship, which is the most commercially efficient outcome for any wholesale buyer managing the IVG investment over time.
| Feature | IVG | Nasty Juice | Riot Squad |
|---|---|---|---|
| Brand Origin | UK founded | Malaysian brand, UK popular | UK founded |
| Nic Salt Range | Yes, three distinct nic salt lines | Yes, standard nic salt range | Yes, nic salt range available |
| Shortfill Collections | Three themed collections | Single shortfill range | Multiple shortfill options |
| Disposable-Inspired Nic Salt | Yes, IVG 6000 | Limited | Limited |
| Intense Nicotine Option | Yes, IVG Intense | Standard strengths only | Standard strengths only |
| Shortfill Flavour Themes | Classic, Juicy, Crushed | Single range, multiple flavours | Multiple flavour categories |
| TPD Compliant | Yes, all products | Yes | Yes |
5% Discount on All Products
Applied across every IVG product in both nic salt and shortfill formats and across every other product in our catalogue. No minimum order quantities, no category exclusions, and no conditions attached. Real margin improvement on every IVG unit ordered from the very first purchase placed with us.
Same-Day Dispatch
Orders confirmed before the daily cut-off leave our warehouse the same working day. IVG is an active repeat-purchase brand in UK retail, and running out of a popular nic salt flavour or shortfill collection mid-week costs customer loyalty that is genuinely difficult to rebuild once lost to a competitor stocking the same brand.
Free Delivery Over £200
All qualifying orders ship completely free with no product category restrictions. The threshold applies to your full basket including IVG nic salts, shortfills, other e-liquid brands, hardware, and any additional stock combined in the same order placed with No1 Vape Wholesale.
Fast Refund Policy
If any order arrives with a fault or discrepancy, our team resolves it promptly and without unnecessary delay. Your retail business maintains its operational momentum and your customers stay satisfied regardless of what happens on any individual order placed through our wholesale account.
Browse our complete Collection of E-Liquids to explore all nic salt ranges, 50ml shortfills, premium brands, and every other e-liquid format available at No1 Vape Wholesale alongside the full IVG range, all stocked with the same wholesale terms on every brand and every order.
Frequently Asked Questions
What does IVG stand for?
IVG stands for I Vape Great, a UK-founded e-liquid brand that has grown into one of the most recognised names in the British vaping market through a broad range of nic salt and shortfill products covering every major flavour category and device type.
What is the difference between IVG 6000 and the standard IVG nic salt?
The IVG 6000 is specifically positioned to target disposable vape users who are accustomed to 6000-puff device performance and is formulated at 20mg to replicate the nicotine satisfaction of a disposable at that puff count. The standard IVG 10ml Nic Salt covers a broader flavour range at both 10mg and 20mg and serves everyday pod kit users who are already comfortable with refillable vaping rather than specifically targeting disposable switchers.
What is the difference between IVG Classic, Juicy, and Crushed shortfills?
Classic is the accessible, familiar-profile collection designed for vapers who want reliable everyday flavours in a 50ml shortfill. Juicy is the fruit-forward collection developed for vapers who prioritise bold, ripe fruit character above other flavour considerations. Crushed is the highest-intensity collection within the IVG shortfill range, built for experienced vapers who specifically seek out maximum flavour impact from their sub-ohm setup.
What devices work best with IVG shortfills?
All three IVG 50ml shortfill collections are high-VG formulas designed for sub-ohm tanks, mesh coil systems, and intermediate to advanced vape kits running at 40W or above. They are not suitable for low-powered pod kits where the thick high-VG formula will not absorb efficiently into the coil wicking material, which would lead to dry hits and reduced coil performance.
Who is the IVG Intense Nic Salt designed for?
The IVG Intense Nic Salts are designed for vapers who find standard 20mg nic salt products insufficiently satisfying during normal daily use, particularly those transitioning from very heavy disposable device use or from high-frequency vaping patterns that require more nicotine impact per session. They provide a stronger nicotine experience while maintaining the smooth delivery of nic salt technology.
How do I add nicotine to an IVG 50ml shortfill?
Each IVG 50ml shortfill bottle contains approximately 50ml of zero-nicotine e-liquid with headspace at the top. Adding one standard 10ml nicotine shot at 18mg produces a finished volume of approximately 60ml at around 3mg nicotine strength. Cap the bottle, shake thoroughly for 30 to 60 seconds, and allow a brief steep before filling your tank for the first time.
Are IVG e-liquids suitable for beginners?
The IVG 10ml Nic Salt and IVG 6000 are both suitable for new vapers using pod kits, as the nic salt format is one of the most accessible and straightforward e-liquid types available. The shortfill collections require a sub-ohm or intermediate device and are better suited to vapers who already have some experience with refillable hardware and are ready to explore larger-format e-liquid options.
Are all IVG products at No1 Vape Wholesale TPD compliant?
Yes. Every IVG product in this collection is fully TPD and TRPR compliant. The nic salt range is sold at a maximum of 20mg nicotine strength in compliant 10ml bottles. The shortfill range is sold at zero nicotine in the standard TPD-compliant shortfill format. All products are MHRA notified and sourced from authorised UK supply chains.
Can wholesale buyers order IVG products in bulk at No1 Vape Wholesale?
Absolutely. No1 Vape Wholesale is built specifically for wholesale retail buyers. Every order receives a 5% discount across all products, same-day dispatch, and free delivery on orders over £200 as standard with no minimum quantities or product restrictions applied to any IVG product in the range.
What is the refund policy at No1 Vape Wholesale for IVG orders?
No1 Vape Wholesale operates a fast refund policy on all orders. If you receive a faulty or incorrect product, contact our team and the issue will be resolved promptly to keep your retail business running without unnecessary disruption or delay on any purchase made through our wholesale account.