Wholesale 100ml E-Liquids - Buy in Bulk for Discounts
100ml E-Liquids
When you vape daily, buying e-liquid in small bottles stops making sense very quickly. The cost per ml climbs, the flavour you want runs out faster than expected, and the constant reordering becomes its own inconvenience. That is the problem 100ml shortfill e-liquids exist to solve. Larger volume, lower cost per ml, and enough e-liquid to keep you going without the weekly trip to the store or the regular online order. At No1 Vape Wholesale, our 100ml E-Liquids range is part of our broader Collection of E-Liquids and has been selected for vapers and retailers who want quality flavour, genuine volume value, and brands worth stocking and recommending.
Every 100ml shortfill in this collection is zero nicotine to comply fully with UK TPD regulations, with enough headspace in the bottle to add one or two nicotine shots and reach your preferred strength. All products are 100% authentic, sourced from trusted UK brands, and available with the wholesale terms that make every order from No1 Vape Wholesale worthwhile from the first purchase through every reorder that follows.
More Volume, Better Value, Same Quality
100ml e-liquids are shortfill bottles that contain 100ml of zero-nicotine e-liquid base with a flavour concentrate already mixed in and ready to vape, except for nicotine. The bottle is filled to around 80ml or 90ml with a 10ml or 20ml headspace left at the top, which allows the user to add one or two standard 18mg nicotine shots to reach either 3mg or 6mg nicotine strength in the finished mixture. This format exists because UK TPD regulations limit nicotine-containing e-liquid bottles to a maximum of 10ml. The shortfill structure works around that limit legally and compliantly, giving vapers access to large-format bottles of flavoured e-liquid while keeping nicotine separate. At 100ml, the cost per ml is significantly lower than buying the same volume across multiple 10ml bottles, which is the primary commercial and practical appeal of the format for both individual vapers and retail buyers.
Built for Regular Vapers and Retail Stock Builders
100ml shortfill e-liquids serve two distinct groups very effectively. The first is the regular daily vaper who goes through e-liquid quickly and wants to reduce the cost and frequency of restocking without giving up flavour variety. For this customer, a 100ml bottle of a favourite flavour at a lower cost per ml is a straightforward and satisfying upgrade from buying multiple 10ml bottles repeatedly. The second group is wholesale buyers and vape retailers building an e-liquid shelf that offers genuine volume value alongside the smaller format options. Stocking 100ml shortfills gives retail customers who vape a clear and cost-effective option heavily, and the higher per-bottle retail price point delivers a strong margin on each unit sold. Moreover, customers who buy larger bottles tend to stick to brands and flavours they have already enjoyed, which drives repeat purchases reliably across the range.
Open the Shortfill Bottle
The 100ml bottle arrives pre-filled with zero-nicotine flavoured e-liquid and sealed. Remove the cap to access the fill port or nozzle, ready for your nicotine shot addition
Add Your Nicotine Shot
Pour one 10ml nicotine shot (18mg) into the headspace for approximately 3mg finished strength, or two shots for approximately 6mg. The headspace is designed specifically for this purpose
Shake and Blend
Cap the bottle securely and shake for 30 to 60 seconds to blend the nicotine shot evenly throughout the e-liquid. A short steep of a few minutes improves consistency before the first fill
Fill Your Tank or Pod
Use the finished e-liquid to fill your sub-ohm tank or high-capacity pod as normal. The 100ml volume means significantly more vaping before you need to restock compared to any smaller format bottle
The Lowest Cost Per ml of Any E-Liquid Format
Across all e-liquid formats, 100ml shortfills offer the best value per millilitre by a significant margin. A regular daily vaper who uses two or three 10ml bottles per week is spending considerably more over a month than a vaper who buys a single 100ml shortfill covering the same total volume at a lower price. For retail buyers, this value argument is one of the easiest sales conversations available at the counter because the maths is immediately clear and compelling to any customer who asks.
High-VG Formula Designed for Sub-Ohm Performance
Most 100ml shortfills are formulated at a high-VG ratio, typically 70VG/30PG or higher, which is specifically designed for sub-ohm tanks, mesh coil systems, and intermediate to advanced vape kits. This formula produces the dense, flavour-rich vapour that sub-ohm vapers are looking for, and the quality of the flavour concentrate in a well-made 100ml shortfill is often noticeably superior to budget 10ml alternatives at the same flavour category. For retailers, this means customers who are investing in better hardware naturally want better e-liquid to match, and 100ml shortfills are the natural recommendation for that conversation.
Full Nicotine Strength Flexibility
Because 100ml shortfills are sold at zero nicotine, users have complete control over the final nicotine strength of their finished e-liquid. One 10ml nicotine shot produces approximately 3mg in the final 110ml mix, while two shots produce approximately 6mg. This flexibility means a single shortfill bottle serves customers at different stages of their nicotine reduction journey, and retailers do not need to stock multiple nicotine strength variants of the same flavour to serve their full customer base. Moreover, salt-based nicotine shots can also be used in shortfills for customers who want a smoother finish at the same total strength.
Less Frequent Restocking for Vapers
A 100ml shortfill lasts significantly longer than a 10ml bottle, which directly reduces how often a heavy vaper needs to restock. For the customer, this is a meaningful quality-of-life improvement. For retailers, customers who buy larger bottles per visit generate higher per-transaction revenue and make fewer emergency visits driven purely by running out, which means their purchasing behaviour becomes more planned and more loyal to the stores that reliably stock their preferred brands and flavours.
TPD Compliant Through the Shortfill Structure
The shortfill format is fully compliant with UK TPD regulations because the bottle itself contains zero nicotine. Nicotine is added separately by the user after purchase through a separately purchased nicotine shot, which is sold in its own compliant 10ml container. Every 100ml shortfill in this collection meets all UK TRPR requirements for zero-nicotine e-liquid products and is sourced from authorised UK supply chains verified by No1 Vape Wholesale before being made available to retail buyers.
Strong Wholesale Margins on a High Per-Unit Price
For wholesale buyers, 100ml shortfills represent one of the strongest margin opportunities in the e-liquid category. The higher per-bottle retail price compared to 10ml alternatives generates more gross profit per unit sold, and customers who buy at this format tend to stick with brands they know, which drives consistent reordering. At No1 Vape Wholesale, every order on this range benefits from a 5% discount on all products, free delivery on orders over £200, and same-day dispatch, keeping the total landed cost of each bottle as low as possible on every purchase made.
Peeky Blenders Pod Bar Juice is one of the most commercially astute products in this collection because it bridges two distinct customer groups in a single bottle. The Pod Bar branding connects directly with pod kit users who are familiar with the bar-style flavour profiles from the disposable market, while the 100ml shortfill format serves sub-ohm and higher-powered device users who want the same flavour territory in a large-format, high-VG e-liquid. For retailers, this dual appeal means one product can be recommended to a wider range of customers than a typical single-focus shortfill brand. The flavour range covers fruity, icy, and sweet beverage-inspired profiles that replicate the taste experience pod users already enjoy, translated into a format that performs at its best through a mesh coil sub-ohm tank at higher wattage settings.
- Volume: 100ml shortfill, zero nicotine
- VG/PG Ratio: High-VG for sub-ohm use
- Flavour Style: Bar-inspired fruit, ice, and beverage profiles
- Best For: Pod and bar flavour fans upgrading to sub-ohm
- Nicotine Addition: Add one or two 18mg shots for 3mg or 6mg
- Compliance: UK TPD compliant
Juice Bar Shortfill 100ml keeps the focus squarely on flavour depth and variety, offering a range of profiles that go further than the standard fruit-and-ice combinations that dominate the shortfill category. The Juice Bar range is particularly well regarded for its layered flavour compositions that reward vapers who pay attention to how their e-liquid tastes beyond the initial inhale. Each profile is developed with a clear primary note and a complementary finish that keeps the flavour interesting across a full tank rather than becoming flat or repetitive after the first few puffs. For retailers targeting vapers who have moved past the basics and are actively exploring the shortfill category for the first time, Juice Bar is an excellent introductory recommendation because it delivers a more sophisticated flavour experience than entry-level shortfill alternatives at a similarly accessible price point.
- Volume: 100ml shortfill, zero nicotine
- VG/PG Ratio: High-VG formula
- Flavour Style: Layered and complex fruit profiles
- Best For: Vapers exploring shortfills for the first time
- Nicotine Addition: Add one or two 18mg shots for 3mg or 6mg
- Compliance: UK TPD compliant
Kingston AU Gold Shortfill carries the Kingston name, a brand that has maintained consistent credibility in the UK e-liquid market through quality formulation and dependable flavour accuracy across its entire range. The AU Gold line sits at the premium end of the Kingston offering and reflects that positioning through richer, more developed flavour profiles that perform noticeably well through higher-powered sub-ohm setups, where lesser shortfills often taste flat or overly sweet. The range covers premium fruit, dessert, and complex hybrid flavour profiles that appeal to experienced vapers who have moved beyond entry-level shortfill brands and are actively seeking better quality in the large-format category. For wholesale buyers, the Kingston name provides retail credibility that reduces the need for staff-led recommendations and allows the product to sell based on its own established reputation in the UK market.
- Volume: 100ml shortfill, zero nicotine
- VG/PG Ratio: Premium high-VG blend
- Flavour Style: Premium fruit, dessert and hybrid profiles
- Best For: Experienced vapers seeking quality shortfills
- Brand Position: Established Kingston's credibility
- Compliance: UK TPD compliant
Fizzy Juice 100ml Shortfill takes the growing appetite for carbonated drink-inspired flavour profiles and builds an entire shortfill range around it, doing so with considerably more variety and flavour depth than most competitors, who simply add a cola or lemonade profile as a token entry into this category. The Fizzy Juice range covers a broad selection of fizzy drink-inspired blends that genuinely replicate the taste of popular beverages rather than producing a generic sweetness that only vaguely resembles the source drink. For retailers, this specificity is commercially valuable because it gives customers a clear and memorable reason to choose Fizzy Juice over standard fruit shortfills, and customers who find a favourite fizzy profile within the range tend to return for it repeatedly rather than rotating through different brands. In addition, the fizzy drink category attracts vapers who have already worked through the standard fruit and menthol shortfill options and are actively looking for something different to add to their rotation.
- Volume: 100ml shortfill, zero nicotine
- VG/PG Ratio: High-VG for vapour-rich delivery
- Flavour Style: Carbonated drink and fizzy beverage profiles
- Best For: Vapers wanting variety beyond fruit and menthol
- Nicotine Addition: Add one or two 18mg shots for 3mg or 6mg
- Compliance: UK TPD compliant
Ruthless 100ml Shortfill is an internationally recognised e-liquid brand that has built a strong following among experienced vapers who specifically seek out premium flavour quality in the shortfill category. The Ruthless range is known for bold, unapologetically rich flavour profiles that make a strong impression from the first puff rather than building gradually, which suits sub-ohm vapers who run their setups at higher wattage and want an e-liquid that performs at its best under those conditions. The brand covers fruit, dessert, candy, and tropical profiles with a consistency of quality across the full range that is less common among shortfill brands at this price point. For wholesale buyers looking to add a premium internationally known shortfill brand to their e-liquid shelf, Ruthless provides the kind of product credibility that attracts vapers who have researched their purchase online before visiting a store and already know what they want to buy.
- Volume: 100ml shortfill, zero nicotine
- VG/PG Ratio: Premium high-VG sub-ohm formula
- Flavour Style: Bold fruit, dessert, candy and tropical profiles
- Best For: Experienced vapers seeking premium shortfill quality
- Brand Position: Internationally recognised premium name
- Compliance: UK TPD compliant
Fresh Vape Co 100ml Shortfill approaches the shortfill category from a clean, straightforward angle that emphasises crisp, refreshing flavour profiles over the rich sweetness that defines many competing brands. The Fresh Vape Co range is particularly well-suited to vapers who prefer lighter, more natural-tasting fruit and menthol combinations that do not become overwhelming during extended daily vaping sessions. This makes Fresh Vape Co a strong recommendation for customers who have tried other shortfill brands and found them too sweet or too heavy for all-day use, a common complaint in the large-format e-liquid category among vapers who use their devices continuously throughout the working day. For retail buyers, the clean and approachable branding makes Fresh Vape Co easy to display and recommend to a wide customer demographic, and the refreshing flavour positioning gives it a clear and distinct identity on a shelf alongside bolder, sweeter shortfill alternatives.
- Volume: 100ml shortfill, zero nicotine
- VG/PG Ratio: High-VG for smooth vapour delivery
- Flavour Style: Clean, refreshing fruit and menthol profiles
- Best For: All-day vapers who prefer lighter flavour profiles
- Nicotine Addition: Add one or two 18mg shots for 3mg or 6mg
- Compliance: UK TPD compliant
🍓 Fruit and Tropical
Mango, Strawberry, Watermelon, Blueberry, Raspberry, Passion Fruit, and Tropical Mix are the most consistently ordered profiles across the 100ml shortfill category. The high-VG formula allows these flavours to develop their full complexity through a sub-ohm tank, producing a denser and more satisfying fruit vapour than lower-VG alternatives at the same flavour concentration.
❄️ Menthol and Ice
Watermelon Ice, Blueberry Ice, Cool Mint, and Mixed Berries Ice perform strongly in the 100ml shortfill segment. The cooling menthol character of these profiles is enhanced significantly by the denser vapour output of high-VG sub-ohm setups, giving each inhale a more intense and satisfying chill compared to what the same flavour delivers through a low-powered pod kit.
🥤 Fizzy and Beverage
Cola, Lemonade, Energy Drink, and Fizzy Soda profiles represent one of the fastest-growing flavour categories in the 100ml shortfill market. These drink-inspired blends attract vapers who have explored the fruit and menthol categories extensively and want something with a distinct character that stands apart from the standard options on most e-liquid shelves.
🍮 Dessert and Sweet
Vanilla Custard, Caramel, Gummy, and mixed sweet dessert profiles are particularly popular in premium shortfill brands like Ruthless and Kingston AU Gold. These flavours perform at their best through sub-ohm setups running at 60W or above, where the higher temperature vaporisation brings out the warmth and complexity of dessert e-liquid concentrates more effectively than lower-wattage devices allow.
Adding a single 10ml nicotine shot to a 100ml shortfill produces a total volume of 110ml at approximately 3mg nicotine strength. This is the most popular nicotine level among sub-ohm vapers who use high-wattage devices and prefer lower nicotine per puff because of their higher vapour consumption throughout the day. It suits experienced vapers and those who have been gradually stepping down their nicotine intake over time.
Adding two 10ml nicotine shots to a 100ml shortfill produces approximately 120ml at around 6mg nicotine strength. This level suits vapers who are relatively new to sub-ohm vaping and still want a meaningful nicotine delivery from each puff, or those who vape less frequently throughout the day and want more nicotine satisfaction from each session rather than continuous low-dose use.
Using a 100ml shortfill without adding any nicotine shot is perfectly valid for vapers who have completed their nicotine reduction journey or who vape purely for flavour and the experience rather than for nicotine satisfaction. The zero-nicotine shortfill can be used exactly as supplied through any compatible sub-ohm device, and the flavour quality is identical regardless of whether nicotine is added or not.
| Feature | 100ml Shortfill | 10ml E-Liquid | Nicotine Salt 10ml |
|---|---|---|---|
| Volume | 100ml per bottle | 10ml per bottle | 10ml per bottle |
| Cost Per ml | Lowest of all formats | Higher than shortfills | Higher than shortfills |
| Nicotine Content | Zero (add shots separately) | Pre-mixed up to 18mg | Pre-mixed 10mg or 20mg |
| VG/PG Ratio | High-VG 70/30 or 80/20 | Usually 50/50 | Usually 50/50 or higher PG |
| Best Device Type | Sub-ohm tanks and advanced mods | Pod kits and MTL devices | Pod kits and MTL devices |
| Vapour Production | High and dense | Moderate | Low and discreet |
| Best For | Daily heavy vapers with sub-ohm setups | Everyday pod users and beginners | Disposable switchers and ex-smokers |
5% Discount on All Products
Applied across every 100ml shortfill in this range and everything else in our catalogue. No minimum order quantities and no product exclusions. Real margin improvement on every bottle ordered from the very first purchase made with us.
Same-Day Dispatch
Orders confirmed before the daily cut-off leave our warehouse the same working day. Heavy vapers run through 100ml shortfills faster than retailers sometimes anticipate, and our dispatch speed ensures your shelf never runs empty on a popular flavour for longer than necessary.
Free Delivery Over £200
All qualifying orders ship completely free with no category or product restrictions applied. The threshold covers your full basket, including 100ml shortfills, nicotine shots, hardware, and any other stock ordered in the same purchase from No1 Vape Wholesale.
Fast Refund Policy
If any order arrives with a fault or discrepancy, our team resolves it quickly and without unnecessary delay or back-and-forth. Your retail customers stay satisfied and your business keeps operating at full capacity regardless of what happens on any individual order.
Browse our complete Collection of E-Liquids to explore nicotine salts, 50/50 e-liquids, nicotine shots, and all other e-liquid formats stocked alongside our full 100ml shortfill range, every product available with the same wholesale terms on every order placed.
Frequently Asked Questions
What is a 100ml shortfill e-liquid?
A 100ml shortfill is a large-format zero-nicotine e-liquid bottle that contains a flavoured high-VG vape juice without any nicotine added. The bottle includes headspace at the top specifically to allow the user to add one or two 10ml nicotine shots after purchase to reach their preferred finished nicotine strength.
Why do 100ml e-liquids contain zero nicotine?
UK TPD regulations require that any e-liquid containing nicotine be sold in bottles of no more than 10ml. Because shortfills contain no nicotine, they are not subject to this size restriction and can legally be sold in much larger 100ml bottles. Nicotine is added separately by the user through a compliant 10ml nicotine shot purchased alongside the shortfill.
How much nicotine shot do I add to a 100ml shortfill?
Adding one 10ml nicotine shot at 18mg to a 100ml shortfill produces approximately 3mg nicotine strength in the finished 110ml mix. Adding two 10ml shots produces approximately 6mg in a finished 120ml mix. Both are the standard nicotine levels for sub-ohm and high-powered device users in the UK market.
What type of device works best with 100ml shortfills?
100ml shortfills are high-VG products designed for sub-ohm tanks, mesh coil systems, and intermediate to advanced vape kits running at 40W or above. They are not recommended for low-powered pod kits where the thick, high-VG formula may not absorb properly into the coil wicking material, leading to dry hits and reduced coil lifespan.
Can I use a salt-based nicotine shot in a 100ml shortfill?
Yes. A salt-based nicotine shot can be used in place of a standard freebase shot to produce a smoother finished e-liquid at the same overall nicotine strength. This suits vapers who are accustomed to the smooth delivery of nicotine salt products and want to maintain that quality in the shortfill format.
Which 100ml shortfill is best for heavy daily vapers?
Ruthless and Kingston AU Gold are particularly strong recommendations for heavy daily vapers seeking premium quality at the 100ml format. Peeky Blenders Pod Bar Juice and Juice Bar are excellent options for vapers who prefer bar-style and layered fruit profiles, while Fresh Vape Co suits those who prefer lighter, all-day-friendly flavour profiles.
Are 100ml shortfills cheaper than buying multiple 10ml bottles?
Yes, significantly so. The cost per millilitre of a 100ml shortfill is considerably lower than achieving the same total volume through multiple 10ml bottle purchases. For heavy daily vapers who go through large quantities of e-liquid each week, the saving over a month is substantial and immediately apparent when calculated against a typical weekly 10ml buying pattern.
Are all 100ml shortfills at No1 Vape Wholesale TPD compliant?
Yes. Every 100ml shortfill in this collection is sold at zero nicotine in full compliance with UK TPD regulations, is sourced from verified UK-authorised suppliers, and meets all TRPR requirements for e-liquid products sold through UK retail and wholesale channels.
Can wholesale buyers order 100ml shortfills in bulk?
Absolutely. No1 Vape Wholesale is built specifically for wholesale retail buyers. Every order receives a 5% discount across all products, same-day dispatch, and free delivery on orders over £200 as standard, with no minimum quantities or category restrictions applied to any order placed.
What is the refund policy at No1 Vape Wholesale for shortfill orders?
No1 Vape Wholesale operates a fast refund policy on all orders. If you receive a faulty or incorrect product, contact our team and the issue will be resolved promptly to keep your retail business running without unnecessary disruption or delay on any purchase made through our wholesale account.