Just Juice E-Liquid
Just Juice E-Liquids: One Brand That Covers Every Format and Every Vaper
Finding a single e-liquid brand that genuinely performs across multiple formats is rarer than most vapers realise. Most brands do one thing well and stretch themselves thin trying to cover the rest. Just Juice is a genuine exception. Whether you are looking for a compact 10ml nic salt for daily pod use, a 50ml shortfill for a sub-ohm setup, or a dedicated tobacco-style liquid that actually delivers on its promise, Just Juice has a product designed specifically for that need. At No1 Vape Wholesale, our collection of E-Liquids brings together the core Just Juice range: the Just Juice Ice 10ml Nic Salt, the Just Juice Tobacco Club 50ml, and the Just Juice 50ml Shortfill, giving both individual buyers and wholesale customers access to a brand that has earned its reputation through real flavour quality rather than marketing alone.
Just Juice has been a trusted name in the UK vaping market for years. The brand focuses on fruit-forward profiles with a clean, natural character, a cooling ice range that refreshes without overwhelming, and a tobacco series that gives former smokers something genuinely satisfying at the 50ml scale. For retailers, this is a brand worth knowing because customers who try it tend to return for it specifically.
A Reputation Built on Honest, Accurate Flavour
Just Juice is a UK e-liquid brand that built its following the straightforward way: by making liquids that taste like what they say on the label and delivering that consistently across every bottle. The brand is particularly well regarded for its fruit profiles, which prioritise natural flavour accuracy over artificial sweetness, and for its ice range, which layers cooling menthol over those fruit bases without burying them. Just Juice operates across multiple formats, including 10ml nicotine salts and 50ml shortfills, making it one of the few e-liquid brands that can genuinely serve a customer across different device types without any drop in quality between formats. The brand's consistent character and broad format coverage make it equally valuable to individual vapers and retail businesses looking for a dependable brand to anchor their e-liquid range.
Three Products, Three Different Vaping Needs Covered
The Just Juice collection available at No1 Vape Wholesale covers three distinct product types that together serve the full spectrum of everyday vaping needs. The Just Juice Ice 10ml Nic Salt serves pod device and mouth-to-lung users who want a compact, high-satisfaction nic salt option. The Just Juice 50ml Shortfill serves sub-ohm and direct-to-lung users who want a premium larger-format liquid with the same fruit quality. The Just Juice Tobacco Club 50ml fills the specific and often overlooked need for a quality tobacco shortfill at the 50ml scale. Together, they make Just Juice one of the most versatile single-brand purchases available in this E-Liquids collection, covering three different customer types from one trusted name.
For Pod Device and MTL Vapers
The 10ml nic salt format is purpose-built for low-powered, mouth-to-lung pod devices and starter kits. If you use a pod-style device and want a smooth, fast-absorbing nicotine hit with Just Juice's ice-led fruit flavour quality, this is the product for your setup. Available in 10mg and 20mg to match different nicotine needs.
For Sub-Ohm and DTL Vapers
The 50ml shortfill is formulated with a high VG ratio suited to sub-ohm tanks and direct-to-lung devices. If you use a more powerful setup and want the Just Juice fruit flavour range in a larger, cost-effective bottle that delivers better cloud output and sustained flavour intensity, this is your format.
For Tobacco Preference Vapers
The Tobacco Club 50ml is specifically designed for vapers who prefer a tobacco-style flavour experience in a larger shortfill bottle. It fills a genuine gap in the Just Juice range for former smokers and tobacco-preference vapers who want the quality and value of a 50ml format without having to settle for a flavour they do not enjoy.
Natural Fruit Flavour Quality That Stands Out
Just Juice built its reputation on fruit profiles that taste genuinely close to the real thing rather than sweet and artificial. The brand uses flavour development that prioritises accuracy and balance, which means the profiles stay pleasant and true across a full bottle rather than fading or becoming cloying as you use more. For experienced vapers who have grown frustrated with generic fruit liquids, Just Juice is a consistent step up in quality that justifies the brand loyalty it generates.
Multi-Format Coverage from a Single Brand
The ability to purchase from a single trusted brand across different formats is genuinely valuable. A customer who discovers Just Juice through the 10ml nic salt can move to the 50ml shortfill as they upgrade their device, without having to research and trial an entirely new brand in the process. For retailers, this multi-format loyalty makes Just Juice one of the best brands to introduce to new customers early in their vaping journey.
Dedicated Tobacco Option for an Underserved Audience
The Just Juice Tobacco Club 50ml addresses a customer need that most fruit-focused brands leave entirely uncovered. Former smokers who prefer a tobacco-adjacent flavour experience often struggle to find a quality tobacco liquid in a cost-effective larger format. Tobacco Club solves that problem directly, and for any retailer who stocks it, it attracts the kind of loyal, specific-preference customer who will return for the same product repeatedly once they find it satisfying.
Ice Range That Balances Cooling and Fruit Perfectly
The Just Juice Ice 10ml Nic Salt range is one of the strongest examples in the UK market of a cooling nic salt that gets the balance between fruit and menthol right. Many iced nic salt products push the cooling agent so hard that the fruit flavour underneath becomes irrelevant. Just Juice Ice keeps both elements present and proportional, producing a refreshing draw that tastes of genuine iced fruit rather than mentholated sweetness with a hint of something fruity in the background.
Fully Compliant and Authentically Sourced
Every Just Juice product in this collection is fully TPD compliant and 100% authentic, sourced directly from verified suppliers. The 10ml nic salt meets the maximum bottle size and nicotine concentration requirements for nicotine-containing liquids, while both 50ml shortfills are sold nicotine-free in full compliance with UK TRPR regulations. Retailers can stock the entire Just Juice range without any compliance concerns and with complete confidence in product authenticity.
Wholesale Value That Rewards Volume Buying
With a 5% discount on all products at No1 Vape Wholesale, same-day dispatch on qualifying orders, and free delivery on purchases above £200, buying Just Juice across multiple formats and flavours in a single order is a straightforward and cost-efficient decision for any retail buyer. The multi-format nature of the range also means a single supplier relationship covers three different customer types from one checkout.
The Just Juice Ice 10ml Nic Salt is the compact, pod-device-ready version of Just Juice's ice fruit range, delivering the brand's distinctive fruit and cooling character in a nicotine salt formulation designed for low-powered, mouth-to-lung devices. Where many iced nic salts rely on menthol intensity to make an impression, Just Juice Ice is built around a genuine flavour balance: the fruit profile is present and recognisable, the cooling adds refreshment rather than dominance, and the overall draw is smooth and satisfying whether you are using 10mg for a lighter experience or 20mg for a stronger nicotine hit. The nicotine salt base ensures faster absorption compared to freebase nicotine at equivalent strengths, making this product particularly well suited to anyone managing active nicotine cravings or transitioning from cigarettes or disposable devices. For retailers, the Just Juice Ice 10ml sits at a price point that encourages trial purchases from new customers, and the flavour quality ensures those trial purchases convert into regular repeat sales reliably. Moreover, the ice format appeals across a wide customer demographic, from younger adult vapers discovering iced profiles for the first time to experienced vapers who have used ice liquids for years and trust Just Juice to deliver a consistent result.
- Format: 10ml nicotine salt e-liquid
- Nicotine Strength: 10mg and 20mg
- Flavour Style: Iced fruit profiles, balanced cooling and fruit character
- Best Device: MTL pod kits and low-powered starter devices
- Nicotine Type: Nicotine salt for smooth, fast delivery
- Compliance: Fully TPD compliant
The Just Juice Tobacco Club 50ml is one of the most thoughtfully developed products in the Just Juice range, addressing the specific and often underserved need for a quality tobacco e-liquid in a 50ml shortfill format. Tobacco-style e-liquids carry a particular challenge for any brand: the flavour needs to be genuine enough to satisfy former smokers and tobacco-preference vapers without crossing into harshness or artificial approximation. The Tobacco Club range meets that challenge with profiles that deliver real tobacco warmth and depth in a high-VG vapour format suited to sub-ohm and direct-to-lung setups. The 50ml volume makes this a genuinely practical choice for tobacco vapers who go through liquid regularly and want the cost efficiency of a larger bottle without having to sacrifice flavour quality or compromise with a brand they do not trust. For retailers, the Tobacco Club 50ml fills a clear gap on any shortfill shelf because the majority of 50ml collections focus almost entirely on fruit and menthol, leaving tobacco-preference customers with very little to choose from. Stocking this product signals that the shop serves every vaper, not just those who prefer sweet fruit blends, and it attracts a loyal customer segment that has genuinely appreciated finding a quality tobacco option at this scale.
- Format: 50ml shortfill, nicotine-free
- Flavour Style: Genuine tobacco warmth and depth
- Nicotine: Add a nicotine shot to preferred strength
- VG/PG Ratio: High VG for sub-ohm use
- Best Device: Sub-ohm tanks and DTL setups
- Compliance: Fully TPD compliant
The Just Juice 50ml Shortfill brings the core fruit range of the Just Juice brand into the larger shortfill format, giving sub-ohm and direct-to-lung vapers access to the same natural, accurate flavour profiles that made the brand's 10ml range so widely recommended. Formulated with a high VG ratio for dense cloud output and smooth flavour saturation, the 50ml shortfill performs best in sub-ohm tanks and higher-wattage setups where the vapour volume amplifies the fruit character in a way that smaller, lower-powered devices cannot replicate. The Just Juice fruit selection at 50ml covers a range of profiles from straightforward single-fruit blends to more layered tropical and exotic combinations, all built around the brand's consistent philosophy of flavour accuracy and cleanliness over artificial sweetness. As a result, the 50ml shortfill is an excellent choice for vapers who have previously found other shortfill fruit options too sweet, too artificial, or inconsistent across the bottle. In addition, the 50ml format suits vapers who like to rotate flavours regularly since the commitment is manageable without the risk of getting bored with a 100ml bottle before it runs out. For retailers, the Just Juice 50ml is a reliable shelf performer that attracts customers who already know and trust the brand from smaller format experience and want to step up to a more economical purchase.
- Format: 50ml shortfill, nicotine-free
- Flavour Style: Natural fruit profiles, single and blended
- Nicotine: Nicotine-free, add shot to preferred strength
- VG/PG Ratio: High VG for sub-ohm and DTL use
- Best Device: Sub-ohm tanks and higher-wattage setups
- Compliance: Fully TPD compliant
🍋 Iced Citrus and Lemon
Lemon, lime, and citrus-based iced profiles are among the strongest performers in the Just Juice Ice nic salt range. The sharpness of citrus fruit works especially well with a cooling menthol finish, creating a genuinely refreshing draw that appeals to vapers who find sweeter fruit profiles too heavy for all-day use. Just Juice handles citrus with particular accuracy, avoiding the artificial sourness that many competing brands introduce at this flavour profile.
🫐 Berry Ice
Blueberry, mixed berry, and blackcurrant iced profiles are consistently the highest-selling category within the Just Juice Ice 10ml range. The brand's ability to maintain genuine fruit depth underneath the cooling finish makes its berry ice options stand out clearly from competitors where the berry becomes a vague background note. These profiles attract both experienced vapers and those new to iced liquids, making them the safest recommendation for any customer who is undecided.
🥭 Tropical Fruit
Mango, passion fruit, and exotic tropical blends appear across both the 10ml nic salt and the 50ml shortfill range within the Just Juice collection. Tropical profiles are among the most popular flavour categories across the entire UK e-liquid market, and Just Juice's approach of keeping the tropical character genuine and natural rather than heavily sweetened gives these profiles strong appeal among vapers who have moved past standard fruit blends and want more complexity.
🚬 Tobacco and Classic
The Just Juice Tobacco Club 50ml serves the tobacco preference category exclusively within this collection. Tobacco profiles attract a loyal and specific customer segment that is underserved by most mainstream shortfill brands, and the Just Juice Tobacco Club range covers classic tobacco, Virginia tobacco, and smooth golden tobacco profiles with the same quality standard that the brand applies to its fruit portfolio. These customers tend to be highly loyal once they find a tobacco liquid that actually satisfies them.
| Feature | Just Juice Ice 10ml Nic Salt | Just Juice 50ml Shortfill | Just Juice Tobacco Club 50ml |
|---|---|---|---|
| Bottle Size | 10ml | 50ml | 50ml |
| Nicotine Included | Yes, nicotine salt | No, add your own shot | No, add your own shot |
| Available Strengths | 10mg and 20mg | Mix to preference via shots | Mix to preference via shots |
| Best Device Type | MTL pod and starter kit | Sub-ohm and DTL | Sub-ohm and DTL |
| Flavour Category | Iced fruit profiles | Natural fruit blends | Tobacco and classic |
| Ready to Use | Yes, straight from the bottle | Add nicotine shot first | Add nicotine shot first |
| TPD Compliant | Yes | Yes | Yes |
5% Discount on All Products
Every Just Juice product carries a 5% discount for wholesale buyers at No1 Vape Wholesale, giving you consistent savings across all three formats whenever you order from this collection.
Same-Day Dispatch
Orders placed before the daily cut-off are dispatched the same working day. For a brand with strong repeat purchase behaviour like Just Juice, fast dispatch ensures your shelves stay stocked when customer demand is consistent.
Free Delivery Over £200
All qualifying wholesale orders above £200 receive free UK delivery. Buying Just Juice across all three formats in a single order is an efficient way to reach this threshold while covering every customer type in your store.
Fast Refund Policy
If any order arrives with a fault or error, our team resolves it quickly. We know that a slow resolution on a popular product like Just Juice affects your ability to serve loyal returning customers, and we treat every issue accordingly.
Explore our full E-Liquids collection to browse other nic salts, shortfills, and e-liquid formats alongside the Just Juice range, all available with the same wholesale pricing and fast UK dispatch.
Frequently Asked Questions
What products are in the Just Juice E-Liquids collection?
This collection includes three products: the Just Juice Ice 10ml Nic Salt in 10mg and 20mg strengths, the Just Juice Tobacco Club 50ml shortfill for tobacco-preference vapers, and the Just Juice 50ml Shortfill covering the core fruit range for sub-ohm and DTL devices.
What makes Just Juice Ice different from other iced nic salts?
Just Juice Ice is formulated to maintain a genuine fruit profile underneath the cooling menthol rather than letting the ice overwhelm the base flavour. The result is a balanced iced fruit draw where both the fruit and cooling elements are present and proportional, which many vapers find more satisfying for all-day use than single-note ice products.
What device do I need for the Just Juice 10ml Nic Salt?
The Just Juice Ice 10ml Nic Salt is designed for low-powered, mouth-to-lung pod devices and starter kits. It is not suited to high-powered sub-ohm setups, which are better served by the Just Juice 50ml Shortfill with its high-VG formulation.
Do I need to add a nicotine shot to the Just Juice 50ml Shortfill?
Yes. Both 50ml Just Juice products are sold nicotine-free and require the addition of a nicotine shot before use. One 10ml shot at 18mg added to either 50ml shortfill gives approximately 3mg in the final 60ml mixed volume.
Who is the Just Juice Tobacco Club 50ml best suited to?
The Tobacco Club 50ml is designed for sub-ohm and DTL device users who prefer a tobacco flavour profile. It is particularly well suited to former smokers who have switched to vaping but prefer a liquid that maintains some connection to the familiar tobacco character they are used to.
Are all Just Juice products TPD compliant?
Yes. Every product in the Just Juice collection at No1 Vape Wholesale is fully TPD compliant and 100% authentic. The 10ml nic salt meets nicotine product regulations, and the 50ml shortfills comply with large-format rules by being sold nicotine-free.
Can I buy Just Juice E-Liquids in bulk for my vape shop?
Absolutely. No1 Vape Wholesale supplies Just Juice across all three formats for retail businesses, with a 5% discount on all products, same-day dispatch, and free delivery on qualifying orders above £200. The multi-format range makes it easy to cover different customer types from a single order.
Which Just Juice flavours are the most popular?
Blueberry and berry ice profiles consistently lead sales in the Just Juice Ice 10ml range, while tropical fruit and mango blends are the strongest performers in the 50ml shortfill collection. The Tobacco Club range attracts strong loyalty from tobacco-preference vapers who tend to return for the same specific profile repeatedly.
How long does a Just Juice 50ml Shortfill last?
For a regular daily vaper using a sub-ohm device at moderate wattage, a Just Juice 50ml shortfill typically lasts between one and two weeks. Heavier vapers with higher-output setups may go through it faster, while lighter users can make it last considerably longer.
What is the refund policy on Just Juice products at No1 Vape Wholesale?
No1 Vape Wholesale operates a fast refund policy across all orders. If any Just Juice product arrives faulty or incorrect, contact our team promptly and we will resolve the issue as quickly as possible to keep your business or personal order running without disruption.