Nasty Juice E-Liquid
Nasty Juice E-Liquids
The name sounds provocative by design. Nasty Juice built its identity around standing out, and it has done exactly that since its international launch in the UK market. Behind the bold branding sits a genuinely serious e-liquid operation: a range of tropical and fruit-forward profiles developed by one of the most experienced flavour teams in the global vaping industry, delivered consistently across nicotine salt and shortfill formats, serving the full spectrum of UK vaping devices. At No1 Vape Wholesale, we carry four of the strongest Nasty Juice products as part of our broader Collection of E-Liquids, covering standard nic salts, the premium Nasty Liq Salt range, the shisha-inspired Nasty Shisha format, and the classic 50ml shortfill collection for sub-ohm vapers.
Every Nasty Juice product at No1 Vape Wholesale is 100% authentic, fully TPD compliant, and backed by the wholesale terms that make ordering a high-demand international brand as commercially straightforward as possible on every purchase placed through our account.
International Flavour Expertise with a Distinct Identity
Nasty Juice launched with a clear intention to produce tropical and exotic fruit e-liquids that delivered a level of flavour complexity the mainstream market had not yet seen at an accessible price point. The brand developed its range with a strong emphasis on layered flavour profiles where primary fruit notes are supported by complementary secondary tastes that evolve through the inhale and exhale rather than delivering a single-note sweetness and stopping there. This approach gained rapid traction among experienced vapers who were looking for something more sophisticated than the basic fruit blends dominating the e-liquid market at the time. The Nasty branding, bold, unapologetic, and visually distinctive, reinforced the brand's positioning as something genuinely different from the conservative aesthetics of most competing e-liquid brands. Today, Nasty Juice is distributed across dozens of countries and maintains a loyal following among vapers who specifically seek out its tropical and exotic fruit profiles as a quality benchmark in the e-liquid market. For UK retailers, the international recognition of the Nasty Juice name adds a layer of credibility that makes first-time customer purchases easier to achieve without detailed product explanation.
Four Products Covering Three Distinct Market Segments
The Nasty Juice range at No1 Vape Wholesale spans three distinct product positions within the e-liquid market. The Nasty Juice 10ml Nic Salt serves the standard pod kit user base with the brand's core tropical and fruit profiles in a familiar nic salt format. The Nasty Liq Salt 10ml takes the nic salt format and delivers an elevated flavour concentration designed for customers who want the strongest possible taste experience from their pod device. The Nasty Shisha 10ml Nic Salt introduces a genuinely different product category to the UK nic salt market, with shisha-inspired flavour profiles that attract a specific and commercially underserved customer segment. The Nasty Juice 50ml Shortfill brings the full Nasty Juice flavour range into the large-format, high-VG territory for sub-ohm vapers who want the same exotic profiles at a lower cost per ml in a format suited to their more powerful devices. Together these four products cover pod kit users, sub-ohm enthusiasts, and the growing shisha-crossover customer base.
Tropical and Exotic Flavour Profiles Nobody Else Does the Same Way
Nasty Juice built its reputation on tropical and exotic fruit combinations that most UK e-liquid brands either avoid entirely or execute without the depth that makes them memorable. Profiles like Slow Blow, Cushman, and Sicko Blue reference specific tropical flavour experiences with a layered complexity that customers notice immediately and struggle to find replicated elsewhere. This flavour uniqueness is the primary driver of the brand loyalty that makes Nasty Juice customers specifically ask for it by name rather than accepting an alternative suggestion.
The Nasty Shisha Format Serves an Underserved Customer Segment
The Nasty Shisha 10ml Nic Salt is one of the few products in the UK market that specifically targets the crossover between hookah culture and pod vaping. Shisha-inspired e-liquid profiles attract a customer demographic that is often underserved by standard fruit and menthol e-liquid ranges, and the Nasty Juice shisha format provides retailers with a product category that generates purchase interest from customers who would otherwise struggle to find anything on a standard vape shelf that appeals to their specific flavour preference background.
Two Nic Salt Tiers for Different Intensity Preferences
Having both the standard Nasty Juice 10ml Nic Salt and the premium Nasty Liq Salt means retailers can serve two distinct customer types from the same brand. Customers who want the Nasty Juice flavour at a straightforward, accessible level use the core nic salt range. Customers who want the maximum possible flavour concentration and the most pronounced nicotine experience from their pod kit reach for the Liq Salt. This tiered positioning allows the brand to command different retail price points while keeping both customer groups within the Nasty Juice brand ecosystem.
Global Brand Recognition That Travels Well Across Demographics
Nasty Juice's international distribution means the brand is recognised by vapers who have encountered it outside the UK, including through social media, international travel, and online vaping communities. This prior exposure creates a customer segment that already wants to buy Nasty Juice before entering a UK store, which generates immediate purchase confidence and removes the persuasion requirement that slows down first-time sales of unfamiliar brands. Moreover, the distinctive brand visual identity makes Nasty Juice stand out clearly on any retail display without requiring prominent positioning to attract attention.
Both Formats Fully Compliant with UK TPD Requirements
The Nasty Juice nic salt products are sold in compliant 10ml bottles at a maximum of 20mg nicotine strength. The 50ml shortfill is sold at zero nicotine in the standard UK-compliant shortfill format. Every product is MHRA notified and sourced through authorised UK supply chains at No1 Vape Wholesale. Retailers carry no compliance risk stocking any Nasty Juice product from our range, and every bottle arrives verified and sealed on every order.
Wholesale Terms That Make a Premium Brand Accessible
No1 Vape Wholesale applies a 5% discount on all products including the full Nasty Juice range, free delivery on orders over £200, same-day dispatch on qualifying orders, and a fast refund policy. For retailers who invest in a premium international brand like Nasty Juice, these terms reduce the landed cost per bottle and ensure the strong retail margin the brand commands translates effectively into real profitability on every order restocked.
The Nasty Liq Salt 10ml represents Nasty Juice's most premium and concentrated nic salt offering, designed for pod kit users who want the maximum possible flavour intensity combined with fast and smooth nicotine satisfaction in every session. The Liq Salt formulation amplifies the flavour character of the Nasty Juice tropical profiles beyond what the standard nic salt range delivers, making each profile more vivid, more accurate, and more immediately recognisable as the specific taste it references. For customers who have tried standard nic salts and found them satisfying but not quite as intense as they wanted, the Nasty Liq Salt is the natural next step within the same brand they already trust. For retailers, the premium positioning of the Liq Salt allows for a higher retail price point within the Nasty Juice brand family, which improves the margin per bottle sold while keeping the customer within the Nasty Juice ecosystem they are already loyal to rather than sending them to a competitor brand to find a stronger product.
- Format: 10ml nicotine salt bottle
- Positioning: Premium elevated flavour concentration
- Nicotine Type: Nicotine salt for smooth delivery
- Best For: Pod kit users wanting maximum flavour intensity
- Flavour Profile: Concentrated tropical and exotic fruit
- Compliance: UK TPD compliant, MHRA notified
The Nasty Juice 10ml Nic Salt is the core entry point into the Nasty Juice range for pod kit users and the product most responsible for building the brand's UK retail customer base from the ground up. Available across the brand's signature tropical and exotic fruit profiles at both 10mg and 20mg nicotine salt strengths, this range delivers the full Nasty Juice flavour identity in the standard nic salt format that works reliably in virtually every refillable pod kit and mouth-to-lung device available in the UK market today. The profiles carry the same layered complexity that distinguishes Nasty Juice from more generic fruit nic salt alternatives, delivering a flavour experience that stands out from the first puff and drives immediate repeat purchase intent from customers who experience it for the first time. For retailers, the core Nasty Juice nic salt is the product that introduces new customers to the brand at an accessible price point and builds the foundation of the brand loyalty that generates ongoing repeat purchases across the wider Nasty Juice range over time.
- Format: 10ml nicotine salt bottle
- Nicotine Strengths: 10mg and 20mg available
- Nicotine Type: Nicotine salt for smooth absorption
- Best Device: Refillable pod kits and MTL devices
- Flavour Profile: Tropical, exotic and fruit forward
- Compliance: UK TPD compliant, MHRA notified
The Nasty Shisha 10ml Nic Salt is one of the most genuinely distinctive products in the UK nic salt market because it addresses a flavour territory that almost no other brand has developed with the same level of commitment or quality. Shisha-inspired e-liquid profiles reference the layered, aromatic, and often fruit-accented flavour experience of traditional hookah smoking, which has a substantial and passionate customer base across the UK that is actively underserved by standard vape retail. The Nasty Shisha range translates these shisha flavour references into a nicotine salt format that performs in any standard pod kit, making the shisha flavour experience accessible to vapers who have never used a hookah but are drawn to the distinctive and complex flavour profiles the category offers. For retailers, stocking the Nasty Shisha range attracts customer enquiries that would otherwise result in a disappointed customer finding nothing on the shelf that appeals to their taste background, converting a missed sale into a purchase from a brand that has specifically considered and served their preference.
- Format: 10ml nicotine salt bottle
- Positioning: Shisha-inspired flavour category
- Nicotine Type: Nicotine salt for smooth delivery
- Best For: Shisha culture customers and exotic flavour seekers
- Market Gap: Underserved shisha flavour segment in UK retail
- Compliance: UK TPD compliant, MHRA notified
The Nasty Juice 50ml Shortfill brings the full Nasty Juice flavour range into the large-format, high-VG territory that serves sub-ohm vapers who want the same tropical and exotic profiles they associate with the Nasty Juice brand at a significantly lower cost per ml than the 10ml nic salt format provides. Sub-ohm setups vaporise e-liquid at a much faster rate than pod kits, which makes the cost per ml of e-liquid a primary consideration for heavy daily users of high-powered devices. The 50ml shortfill resolves this by delivering five times the volume of a standard 10ml bottle at a proportionally lower overall price, with the same Nasty Juice flavour quality preserved through the brand's high-VG formula that performs at its best through mesh coil sub-ohm tanks running at 40W and above. For retailers, the Nasty Juice shortfill attracts both existing Nasty Juice customers who are upgrading their device and new customers who are drawn to the brand's distinctive tropical profiles while specifically looking for a large-format shortfill rather than smaller bottles.
- Format: 50ml shortfill, zero nicotine
- VG/PG Ratio: High-VG for sub-ohm performance
- Flavour Profile: Full Nasty Juice tropical range
- Best Device: Sub-ohm tanks and advanced pod mods at 40W plus
- Nicotine Addition: Add one 18mg shot for approximately 3mg
- Compliance: UK TPD compliant zero-nicotine shortfill
🍍 Tropical and Exotic
Slow Blow (pineapple lemon), Cushman (mango), and Startstruck (mixed tropical) are the flagship Nasty Juice profiles and the ones most responsible for the brand's international reputation. These tropical combinations use layered flavour development that makes the primary fruit note vivid and accurate while the secondary notes add complexity that keeps the profile interesting across a full tank rather than becoming flat or repetitive after the first few puffs.
🫐 Berry and Fruit Blends
Sicko Blue (blue raspberry), Wicked Haze (mixed berry), and Bad Blood (blackcurrant strawberry) represent the berry segment of the Nasty Juice range and attract customers who want bold, intense fruit combinations rather than the subtle or mild fruit sweetness that cheaper brands typically deliver. These profiles perform particularly well in the shortfill format where the high-VG base amplifies the berry character through sub-ohm vapour density.
💨 Shisha Profiles
The Nasty Shisha range covers aromatic, fruit-accented shisha-inspired profiles including watermelon, double apple, mint, and exotic fruit combinations drawn directly from traditional hookah flavour culture. These profiles attract a specific customer group that includes members of communities with strong hookah traditions, former hookah smokers transitioning into vaping, and curious vapers who want something completely different from the standard UK nic salt flavour menu.
❄️ Menthol and Refreshment
Fatboy (strawberry watermelon ice) and mint-forward profiles within the Nasty Juice range serve customers who want the tropical Nasty Juice flavour character with an added cooling dimension. The menthol element in these profiles is calibrated to complement the primary fruit note rather than replace it, which is why Nasty Juice ice profiles tend to retain more of their fruit character at full cooling intensity than competing ice blends that lose the base flavour to menthol dominance.
A Large Untapped Customer Group
Hookah culture has a significant and established following across multiple UK demographic communities. Many hookah users are also vapers or are interested in transitioning to vaping, but find no e-liquid on a standard retail shelf that references the flavour experience they actually enjoy
Genuine Flavour Differentiation
Shisha profiles taste genuinely different from standard fruit and menthol e-liquids. The aromatic, layered character of shisha flavours attracts customers who have explored the standard nic salt menu and want something that offers a completely different sensory experience
Lower Competition at the Point of Sale
Because few brands offer credible shisha-inspired nic salts, customers who want this flavour territory are often forced to choose Nasty Shisha simply because no comparable alternative exists on most retail shelves. This reduced competition at the category level protects the retail margin on every unit sold
Strong Word-of-Mouth Within Communities
Customers who come from hookah culture tend to shop within tight community networks where product recommendations travel quickly. A single satisfied Nasty Shisha customer in the right community context can generate multiple new customers for a retail store that stocks the range consistently
The Nasty Liq Salt is the right choice for pod kit users who want the strongest possible flavour concentration and the most pronounced nic salt nicotine delivery available in the Nasty Juice range. Recommend this to customers who have already tried standard Nasty Juice nic salts and want a step up, or to experienced vapers who specifically seek out high-concentration nic salt products as their primary daily e-liquid.
The core Nasty Juice 10ml Nic Salt is the entry point for new Nasty Juice customers and the most broadly accessible product in the range. Available at 10mg and 20mg, it suits former smokers, disposable switchers, and everyday pod kit users who want the Nasty Juice tropical flavour experience at a straightforward, accessible price without the premium positioning of the Liq Salt range.
The Nasty Juice 50ml Shortfill is built for vapers using sub-ohm tanks and advanced pod mods who want the tropical Nasty Juice flavour profiles at a lower cost per ml in a high-VG formula that performs at its best through powerful devices. Add one 18mg nicotine shot for approximately 3mg finished strength and get five times the e-liquid volume of a standard 10ml bottle at a significantly improved per-ml cost.
| Feature | Nasty Juice | Dinner Lady | IVG |
|---|---|---|---|
| Brand Origin | International, UK distributed | UK founded 2016 | UK founded |
| Core Flavour Territory | Tropical and exotic fruit | Dessert, fruit and tobacco | Bold fruit and ice |
| Shisha Range | Yes, dedicated shisha nic salt | No | No |
| Nic Salt Tiers | Standard and premium Liq Salt | Standard nic salt | Standard, Intense and 6000 |
| Shortfill Format | Yes, 50ml | Yes, 50ml across six themes | Yes, 50ml across three themes |
| International Recognition | Strong global following | International award wins | Strong UK and global following |
| TPD Compliant | Yes | Yes | Yes |
5% Discount on All Products
Applied across every Nasty Juice product in both the nic salt and shortfill formats and across every other product in our catalogue. No minimum order quantities and no category exclusions. Real margin improvement on every Nasty Juice bottle ordered from the very first purchase placed with us.
Same-Day Dispatch
Orders confirmed before the daily cut-off leave our warehouse the same working day. Nasty Juice is a brand that customers ask for specifically, and running out of a key flavour or format mid-week means losing loyal customers to a competitor who has it in stock when you do not.
Free Delivery Over £200
All qualifying orders ship completely free with no product category restrictions. The threshold applies to your full basket, including Nasty Juice nic salts, shortfills, other e-liquid brands, and any hardware or accessories included in the same order placed with No1 Vape Wholesale.
Fast Refund Policy
If any order arrives with a fault or discrepancy, our team resolves it promptly and without unnecessary delay. Your retail business keeps running at full capacity, and your customers stay satisfied regardless of what happens on any individual Nasty Juice order placed through our wholesale account.
Browse our complete Collection of E-Liquids to explore all other premium e-liquid brands, nic salt ranges, shortfills, and e-liquid formats stocked at No1 Vape Wholesale alongside the full Nasty Juice range, all available with the same wholesale terms on every brand and every order.
Frequently Asked Questions
What makes Nasty Juice different from other e-liquid brands?
Nasty Juice specialises in tropical and exotic fruit profiles developed with a level of flavour complexity that most UK e-liquid brands do not attempt, alongside the unique Nasty Shisha range that serves a customer demographic most brands overlook entirely. The brand combines international recognition with genuinely distinctive flavour profiles that customers seek out specifically rather than treating as interchangeable with generic alternatives.
What is the difference between Nasty Juice Nic Salt and Nasty Liq Salt?
The core Nasty Juice 10ml Nic Salt is the standard entry point into the brand at 10mg and 20mg nicotine salt strengths, delivering the signature Nasty Juice tropical flavour profiles in a familiar and accessible format. The Nasty Liq Salt is a premium elevated version with higher flavour concentration and a more pronounced nicotine experience, suited to heavy users and those who want the most intense possible delivery from their pod kit.
What is the Nasty Shisha range and who is it for?
The Nasty Shisha 10ml Nic Salt is a dedicated shisha-inspired e-liquid range designed for customers with a hookah or shisha culture background who want flavour profiles that reference the aromatic, layered character of traditional hookah smoking in a pod kit-compatible nic salt format. It also attracts curious vapers who want something completely different from the standard fruit and menthol profiles found on most UK e-liquid shelves.
Which devices work best with Nasty Juice nic salts?
All three Nasty Juice nic salt products are optimised for refillable pod kits and mouth-to-lung devices operating at low to medium wattage between 10W and 30W. They are not recommended for high-wattage sub-ohm setups where the nicotine delivery from a 20mg nic salt at high vapour production rates would be excessive and uncomfortable during normal use.
How do I add nicotine to the Nasty Juice 50ml Shortfill?
The Nasty Juice 50ml Shortfill arrives at zero nicotine with headspace at the top of the bottle. Adding one standard 10ml nicotine shot at 18mg produces a finished volume of approximately 60ml at around 3mg nicotine strength. Seal the bottle and shake for 30 to 60 seconds to blend the nicotine evenly before filling your sub-ohm tank for the first time.
What are the most popular Nasty Juice flavours?
Slow Blow (pineapple lemon), Cushman (mango), Sicko Blue (blue raspberry), and Bad Blood (blackcurrant strawberry) are consistently among the most requested Nasty Juice profiles across UK retail. In the Shisha range, watermelon and double apple shisha profiles generate the strongest initial customer interest and repeat purchase rates.
Is Nasty Juice suitable for former smokers switching to vaping?
Yes. The Nasty Juice 10ml Nic Salt at 20mg is a strong recommendation for former smokers making their first move into refillable pod vaping because the nic salt formulation delivers smooth, fast-absorbing nicotine satisfaction that closely matches the speed and intensity of the cigarette nicotine cycle. The exotic and tropical flavour profiles also provide a clear break from tobacco taste associations that many switchers find helpful during the early transition period.
Are all Nasty Juice products TPD compliant?
Yes. Every Nasty Juice product at No1 Vape Wholesale is fully TPD and TRPR compliant. The nic salt range is sold in compliant 10ml bottles at a maximum of 20mg nicotine strength. The 50ml shortfill is sold at zero nicotine in the standard TPD-compliant format. All products are MHRA notified and sourced from verified UK-authorised supply chains.
Can I order Nasty Juice in bulk at No1 Vape Wholesale?
Absolutely. No1 Vape Wholesale is built specifically for wholesale retail buyers. Every order receives a 5% discount across all products, same-day dispatch, and free delivery on orders over £200 as standard, with no minimum quantities or product category restrictions applied to any Nasty Juice product in the range.
What is the refund policy at No1 Vape Wholesale for Nasty Juice orders?
No1 Vape Wholesale operates a fast refund policy on all orders. If you receive a faulty or incorrect product, contact our team and the issue will be resolved promptly to keep your retail business running without unnecessary disruption or delay on any purchase made through our wholesale account.