Shortfill E-Liquids
Shortfill E-Liquids: Premium 50ml & 100ml Bottles for Every Vaper
Not every vaper wants a small, fixed-volume bottle. Many experienced vapers prefer to mix their own nicotine strength, buy in larger quantities, and get better value per millilitre. That is exactly what shortfill e-liquids are built for. At No1 Vape Wholesale, our collection of E-Liquids includes a carefully chosen shortfill range that covers both 50ml and 100ml bottles across some of the most respected brands in the UK vaping market. From bold fruit profiles to creamy dessert blends, every shortfill in this range has been sourced for quality, consistency, and flavour accuracy that serious vapers actually notice.
Whether you are an individual buyer stocking up for the month or a retailer ordering in bulk for your shop floor, this collection gives you the flexibility, variety, and value that shortfills are known for. With brands like Nasty Juice, Ruthless, Kingston AU Gold, and Billionaire Juice all in one place, finding the right shortfill has never been more straightforward.
Larger Bottles, More Value, Full Control
Shortfill e-liquids are larger format bottles, most commonly 50ml or 100ml, that are filled slightly short of their total capacity. That space is left deliberately so that vapers can add a nicotine shot of their choice before use. The result is a nicotine-free e-liquid in a big bottle that, once mixed, gives you a fully personalised vaping experience. They became the industry standard for larger volume e-liquid sales because they sit outside the 10ml TPD restriction on nicotine-containing e-liquids, making them the most practical way to buy premium liquid in bulk.
Built for Experienced Vapers and Smart Retailers
Shortfills suit anyone who has moved past entry-level vaping and wants more from their e-liquid. They work particularly well for sub-ohm device users and those with direct-lung setups who go through liquid quickly. For retailers and wholesale buyers, shortfills offer strong margins and are among the fastest-moving products on any vape shop shelf. The combination of recognisable brand names, wide flavour selection, and high-value bottle sizes makes them an easy sell to repeat customers looking for something more than a basic 10ml.
Outstanding Value Per Millilitre
Compared to standard 10ml bottles, shortfills offer a significantly lower cost per ml. A 100ml shortfill typically costs far less than ten separate 10ml bottles of equivalent quality, which is why experienced vapers almost always move to this format once they are vaping regularly. For wholesale buyers, this value proposition makes shortfills one of the easiest products to sell at a healthy margin.
Full Nicotine Flexibility
Because shortfills are sold nicotine-free, you are in complete control of the strength you mix. Add a 3mg, 6mg, or 12mg nicotine shot to suit your preference. This is something a standard prefilled product simply cannot offer. For vapers who are actively stepping down their nicotine over time, that flexibility is genuinely useful rather than just a feature on a label.
Premium Flavour Profiles at Scale
Shortfill brands invest heavily in flavour development because they are competing in a market where experienced vapers have high expectations. The result is a category packed with complex, layered, and accurate flavour profiles that outperform many smaller bottle alternatives. Brands like Nasty Juice and Ruthless have built entire reputations on the back of their shortfill flavour quality.
Ideal for Sub-Ohm and DTL Vaping
Most shortfills are formulated with a high VG (vegetable glycerin) ratio, typically 70VG/30PG or higher. This makes them particularly well-suited to sub-ohm tanks and direct-to-lung setups that produce large, dense clouds. The higher VG content also contributes to a smoother inhale and more pronounced flavour saturation on every draw.
TPD Compliant and Legally Sold
Every shortfill in our range is fully compliant with UK TPD regulations. Sold without nicotine, they fall outside the 10ml bottle restriction, meaning you get the large format without any legal or regulatory concern. All products are sourced from verified suppliers and are 100% authentic, giving retailers complete confidence when stocking them.
Strong Brand Recognition for Retail
Shortfills from established names carry real brand weight on a shop shelf. Customers already looking for Nasty Juice, Ruthless, or Billionaire Juice will seek them out by name, which reduces the selling effort for retailers. Stocking well-known shortfill brands is one of the most reliable ways to build loyal repeat customers in a competitive vape retail environment.
Buy Your Shortfill
Choose your preferred brand, flavour, and bottle size from our collection. No nicotine is included at this stage
Add a Nicotine Shot
Pour in your chosen nicotine booster shot into the empty space left at the top of the bottle. Use one or two shots, depending on your target strength
Shake and Steep
Replace the cap, shake the bottle well for a minute, and let it steep for a short period if needed. Some flavours improve noticeably after a brief rest
Fill and Vape
Fill your tank or pod with the mixed liquid and enjoy. Your shortfill is now a fully personalised e-liquid ready for use in your device
The Peeky Blenders Pod Bar Juice Shortfill brings the popular Pod Bar flavour experience into a larger, more cost-effective format. Inspired by the flavour profiles that have made pod bar devices so widely used, this shortfill recreates those familiar tastes in a high-VG formula suited to sub-ohm tanks and direct-lung setups. It is an excellent option for vapers who love the flavour quality of pod bar devices but want the freedom and value of a larger bottle. The range covers a selection of fruit and iced flavours that stay consistent from the first fill to the last drop.
- Format: Shortfill nicotine-free
- Flavour Style: Pod bar-inspired fruit and iced profiles
- VG/PG Ratio: High VG for sub-ohm use
- Nicotine: Add your own shot to preference
- Compliance: Fully TPD compliant
The Juice Bar Shortfill 100ml is a solid choice for vapers who go through liquid quickly and want a reliable, full-flavoured option in a large bottle. The 100ml format offers strong value and reduces the frequency of reordering, which is convenient for everyday vapers and useful for retailers wanting fewer restocking gaps. The Juice Bar range focuses on clean, well-defined flavour profiles that do not fade or become muted over time. Whether you are a fan of tropical fruit combinations or cooler menthol blends, the Juice Bar Shortfill 100ml delivers a consistent result across the whole bottle.
- Bottle Size: 100ml shortfill
- Flavour Style: Fruit, tropical, and menthol blends
- VG/PG Ratio: High VG blend
- Nicotine: Nicotine-free, add shots to taste
- Compliance: Fully TPD compliant
The Kingston AU Gold Shortfill 100ml sits firmly in the premium segment of the shortfill market. Kingston is a brand known for its careful flavour development and professional formulation, and the AU Gold line reflects that reputation clearly. The flavours are rich, layered, and well-balanced, catering to vapers who want more than a straightforward single-note experience. In a 100ml bottle, it represents excellent value for a liquid that genuinely punches above its price point. It is particularly popular with vapers who appreciate complexity in their flavour profiles without having to pay top-shelf prices.
- Bottle Size: 100ml shortfill
- Flavour Style: Premium layered fruit and dessert profiles
- VG/PG Ratio: High VG formulation
- Nicotine: Nicotine-free shortfill
- Compliance: Fully TPD compliant
The Ruthless 100ml Shortfill has earned a loyal following in the UK vaping market through consistently bold, punchy flavour profiles that hold up well even at higher wattage settings. The brand is particularly popular among sub-ohm vapers who demand strong flavour output from their setup. Ruthless offers a range that covers sweet candy-inspired blends, fruit combinations, and menthol-forward options, giving customers real variety to explore. For retailers, Ruthless is a name that carries word-of-mouth momentum, meaning stocking it often leads to repeat purchases from satisfied customers who come back asking for it by name.
- Bottle Size: 100ml shortfill
- Flavour Style: Bold fruit, candy, and menthol profiles
- VG/PG Ratio: High VG, suited to sub-ohm use
- Nicotine: Nicotine-free, mix to your strength
- Compliance: Fully TPD compliant
The Billionaire Juice Platinum Series 50ml occupies a distinct position in the shortfill market as a premium, boutique-style liquid that appeals to vapers who treat flavour quality as a priority above all else. The Platinum Series name is backed by genuinely premium formulation, with flavours that are nuanced, smooth, and built to stand out from mass-market alternatives. The 50ml format suits vapers who like to rotate flavours frequently rather than committing to a single 100ml bottle, and it also makes for an attractive retail price point that encourages impulse purchases from customers browsing a shop floor.
- Bottle Size: 50ml shortfill
- Flavour Style: Premium boutique profiles, complex and smooth
- VG/PG Ratio: Balanced for maximum flavour clarity
- Nicotine: Nicotine-free, ready for a nicotine shot
- Compliance: Fully TPD compliant
The Nasty Juice 50ml Shortfill is one of the most recognised products in the entire UK shortfill category. Nasty Juice built its global reputation on delivering fruit-forward flavours with a tropical edge, and the 50ml shortfill range captures that identity at an accessible price point. Each flavour is carefully calibrated to deliver consistent taste across the full bottle, with no fade or flavour drop-off as the liquid levels decrease. For retailers, Nasty Juice is a brand that sells itself, making it one of the most dependable shortfills to keep consistently in stock. Moreover, the brand's international following means it attracts customers who specifically seek it out rather than simply picking whatever is available.
- Bottle Size: 50ml shortfill
- Flavour Style: Tropical fruit, exotic blends, and iced variants
- VG/PG Ratio: High VG formulation
- Nicotine: Nicotine-free shortfill
- Compliance: Fully TPD compliant
🍋 Tropical and Exotic Fruit
Mango, passion fruit, lychee, guava, and pineapple-based blends are staples across Nasty Juice and Ruthless. These profiles suit vapers who want bold, vibrant flavours with real depth rather than simple single-fruit notes.
🍓 Berry and Mixed Fruit
Strawberry, blueberry, raspberry, and mixed berry combinations appear across the Peeky Blenders and Juice Bar ranges. Fruit blends in shortfill format tend to deliver better saturation and accuracy than smaller bottles due to the premium formulation involved.
❄️ Iced and Menthol
Cool menthol layers over fruit bases are consistently among the top sellers in any shortfill collection. Iced variants of mango, watermelon, and berry profiles are particularly strong performers for retail, appealing to a wide cross-section of vapers across experience levels.
🍮 Dessert and Cream
The Billionaire Juice Platinum Series and Kingston AU Gold ranges include rich, smooth dessert-inspired profiles such as custard, vanilla, and creamy fruit blends. These flavours attract vapers looking for an indulgent experience, and they tend to perform especially well in colder months when heavier, warmer flavour profiles are in higher demand.
Best for Sub-Ohm and DTL Setups
Most shortfills are 70VG/30PG or higher, producing dense vapour clouds and smoother hits. Ideal for high-powered direct-to-lung devices and sub-ohm tanks. This is the standard formulation across our Juice Bar, Ruthless, and Nasty Juice shortfills.
Flexible for Both MTL and DTL
Some 50ml shortfills, including select options in the Billionaire Juice range, use a more balanced ratio that works across a broader range of devices. A slightly higher PG content also contributes to a stronger throat hit and more defined flavour clarity on lower power setups.
How to Mix Without Changing the Ratio
A standard 18mg nicotine shot added to a 100ml shortfill brings the total to 120ml at approximately 3mg strength. For a 50ml shortfill, one 10ml shot gives roughly 3mg in 60ml. Always check the brand guidance on the label for exact mixing instructions and target strength guidance.
| Feature | Nasty Juice 50ml | Ruthless 100ml | Kingston AU Gold 100ml |
|---|---|---|---|
| Bottle Size | 50ml shortfill | 100ml shortfill | 100ml shortfill |
| Flavour Style | Tropical and exotic fruit | Bold fruit and candy blends | Premium layered profiles |
| VG/PG Ratio | High VG (70/30+) | High VG (70/30+) | High VG formulation |
| Best Device Type | Sub-ohm / DTL | Sub-ohm / high wattage | Sub-ohm / DTL |
| Nicotine Included | No (add your own shot) | No (add your own shot) | No (add your own shot) |
| TPD Compliant | Yes | Yes | Yes |
| Retail Appeal | Strong brand recognition globally | Word-of-mouth repeat buyers | Premium shelf presence |
| Best For | Tropical flavour lovers and brand seekers | High-output vapers wanting bold taste | Vapers wanting premium complexity |
5% Discount Across the Range
Every shortfill in our collection benefits from a 5% discount, giving wholesale buyers consistent savings on every order placed with us.
Same-Day Dispatch
Orders submitted before the daily cut-off are dispatched the same working day. No unnecessary delays, no waiting several days for stock to move.
Free Delivery Over £200
Qualifying orders above £200 receive free UK delivery. For wholesale buyers purchasing shortfills in volume, this adds up to a meaningful saving across every order.
Fast Refund Policy
If an order arrives with an issue, our team handles it quickly and efficiently to keep your business running without interruption or prolonged back-and-forth.
Explore our broader E-Liquids collection to find 10ml bottles, nic salts, and other formats alongside this shortfill range, all available with the same great wholesale pricing and fast dispatch.
Frequently Asked Questions
What is a shortfill e-liquid?
A shortfill is a larger bottle of nicotine-free e-liquid that is intentionally underfilled to leave space for a nicotine shot. This format allows you to buy quality liquid in large volumes while staying within UK regulations, then add nicotine to your preferred strength before use.
Do shortfill e-liquids contain nicotine?
No. Shortfills are sold without nicotine included. You purchase a separate nicotine booster shot and add it yourself after buying the shortfill, giving you full control over the final nicotine concentration in your mixed liquid.
How much nicotine shot do I need for a 100ml shortfill?
Most 100ml shortfills have space for two 10ml nicotine shots, which brings the total to 120ml at approximately 3mg strength when using standard 18mg booster shots. Always check the specific guidance on the product label for the brand you are using.
Are shortfill e-liquids legal in the UK?
Yes, shortfills are fully legal in the UK. Because they contain no nicotine, they are not subject to the 10ml bottle restriction that applies to nicotine-containing e-liquids under UK TPD regulations. All shortfills in our range are TPD compliant and legally sold.
What device do I need to use shortfill e-liquids?
Most shortfills are formulated with a high VG ratio and are best suited to sub-ohm tanks, direct-to-lung setups, or any device designed for higher VG liquids. They are generally not recommended for standard mouth-to-lung pod devices that are optimised for 50/50 or higher PG liquids.
Can I buy shortfill e-liquids in bulk for my shop?
Absolutely. No1 Vape Wholesale is built for exactly this kind of trade purchase. You benefit from a 5% discount on all products, same-day dispatch, and free delivery on qualifying orders over £200, making bulk shortfill purchasing genuinely cost-effective for retail businesses.
How long does a 100ml shortfill last?
This depends on how frequently you vape and the output settings of your device. For a regular daily vaper using a sub-ohm tank, a 100ml shortfill typically lasts between one and three weeks. Heavy vapers using high-wattage setups may go through it more quickly.
What is the difference between a 50ml and a 100ml shortfill?
The core difference is volume and value. A 100ml shortfill offers more liquid per pound spent and is ideal for vapers who have found a flavour they love and want to stock up. A 50ml shortfill suits vapers who like to rotate flavours regularly or who are trying a new brand for the first time.
How should I store shortfill e-liquids?
Store shortfills in a cool, dry place away from direct sunlight and heat. Keeping bottles upright with lids tightly sealed helps preserve flavour quality and prevents any degradation of the liquid over time. Properly stored shortfills have a shelf life of up to two years from manufacture.
What is the refund policy on shortfill e-liquids at No1 Vape Wholesale?
No1 Vape Wholesale operates a fast refund policy across all orders. If you receive a faulty or incorrect item, contact our team promptly and we will resolve the issue as quickly as possible to avoid any disruption to your business or personal order.