Wholesale 50ml E-liquids - Save on Bulk Purchases
50ml E-Liquids: Where Premium Flavour Meets Everyday Value
There is a point in every vaper's journey where they stop experimenting and start choosing with purpose. They have found flavours they genuinely enjoy, they know their device, and they want a liquid that consistently delivers without having to reorder every few days. The 50ml shortfill is built for exactly that stage. It offers enough volume to last, enough variety to keep things interesting, and enough brand quality to make every vape session worth it. At No1 Vape Wholesale, our collection of E-Liquids includes a 50ml range that brings together some of the most respected premium names in UK vaping, each chosen for flavour quality, brand credibility, and strong appeal across a wide range of customer preferences.
This collection covers V Blood, Billionaire Juice Platinum Series, Nasty Juice, IVG Classic Range, Charlie's Pacha Mama Ice, and Riot Squad Grenade Range. Every product is a nicotine-free shortfill designed for sub-ohm and direct-to-lung setups, ready to accept a nicotine shot at whatever strength suits you. For individual buyers, this is the sweet spot between value and variety. For retailers, it is one of the most margin-friendly segments in the entire e-liquid market.
The Premium Middle Ground of the Shortfill Market
The 50ml shortfill sits at a particularly practical point in the e-liquid market. It is large enough to represent a genuine cost saving over 10ml bottles but compact enough that vapers are not locked into a single flavour for weeks at a time. The bottle is sold nicotine-free to comply with UK TPD regulations, which limit nicotine-containing e-liquids to a maximum of 10ml. That means you add a nicotine shot of your choice after purchase, giving you full control over the final strength of your liquid. The 50ml format is especially popular among experienced vapers who have settled on a favourite flavour style and want the convenience of a larger bottle without committing to a 100ml purchase.
Carefully Selected Premium Brands for Discerning Vapers
What makes this collection distinct is the calibre of the brands it brings together. V Blood, Nasty Juice, Riot Squad, and Charlie's Pacha Mama are not generic mass-market labels. They are brands that built their reputation through genuine flavour investment, strong community followings, and consistent quality that experienced vapers actively seek out. In addition, the IVG Classic Range and Billionaire Juice Platinum Series represent two very different but equally compelling approaches to premium 50ml liquid. Alongside our wider range of prefilled pod kits, these shortfills give retailers a complete premium offering that covers every type of customer walking through the door.
Five Times the Liquid for Far Less Than Five Times the Price
A single 50ml shortfill typically costs considerably less than five equivalent 10ml bottles from the same brand. For vapers who use their device regularly throughout the day, that cost difference is real and accumulates quickly over a month. The 50ml format makes financial sense the moment you have found a flavour you know you will go through consistently.
Large Enough to Last, Small Enough to Change
Unlike a 100ml bottle, which can feel like a long-term commitment to a single flavour, a 50ml shortfill offers enough volume to last a regular vaper one to two weeks without running out daily. That duration keeps the experience fresh without the sense of being stuck with one taste indefinitely. For vapers who enjoy rotating their flavour selection, the 50ml size is the most practical choice in the shortfill market.
Strong Margin and Natural Upsell Potential
For vape retailers, 50ml shortfills are one of the highest-margin e-liquid categories available. The combination of a premium price point per unit, lower per-ml cost than smaller bottles, and built-in demand for an accompanying nicotine shot creates a natural upsell every time a customer picks one up. Stocking the right brands in this format consistently drives both basket value and repeat footfall.
Premium Brand Formulations at a Fair Price
The brands in this 50ml collection invest significantly in flavour development because they compete at the premium end of the market where experienced vapers have high expectations and little patience for mediocrity. As a result, every bottle delivers a level of flavour complexity and consistency that generic alternatives simply cannot match. For retailers, stocking these names adds credibility to the entire e-liquid section of the store.
High VG Formula for Dense, Satisfying Clouds
All 50ml shortfills in this range are formulated with a high VG ratio, typically 70VG/30PG or above. This makes them ideally suited to sub-ohm tanks and direct-to-lung devices where cloud production and flavour saturation are priorities. The higher VG content also produces a noticeably smoother inhale that experienced vapers actively prefer over the sharper sensation of higher PG liquids.
Nicotine Strength Fully in Your Control
Because every 50ml shortfill is sold nicotine-free, the strength of the final liquid is entirely your decision. Add one 10ml nicotine shot to reach approximately 3mg, or adjust the number of shots to suit your preference. For vapers who are actively managing their nicotine intake over time, this flexibility is far more useful than being locked into a pre-mixed strength that cannot be adjusted.
Flavour Stays Strong Throughout the Bottle
One common issue with lower-quality e-liquids is that the flavour intensity diminishes as the bottle empties, particularly in higher-wattage setups. The premium formulations used by Nasty Juice, Riot Squad, and IVG are specifically developed to maintain flavour accuracy from the first tank fill through to the last, which is one of the most important quality markers for experienced vapers who have been burnt by cheaper alternatives.
Fully TPD Compliant and Legally Sold
Every 50ml shortfill in this collection is fully compliant with UK TRPR regulations. Sold without nicotine, the large bottle format is entirely legal and does not fall under the 10ml restriction that applies to nicotine-containing products. All stock is 100% authentic and sourced directly from verified suppliers, giving retailers complete confidence in what they are selling and customers peace of mind in what they are buying.
Wholesale Pricing That Supports Healthy Retail Margins
With a 5% discount across the full range, same-day dispatch on qualifying orders, and free delivery on purchases over £200 at No1 Vape Wholesale, buying 50ml shortfills in bulk delivers a cost structure that supports a strong retail margin. The premium positioning of these brands also means the retail price point holds up well, giving retailers a meaningful gap between wholesale cost and shelf price.
Open Your Shortfill
Remove the cap from your 50ml shortfill bottle. You will notice it is filled to around the 50ml mark, leaving space at the top specifically for your nicotine shot
Pour in Your Nicotine Shot
Add one 10ml nicotine shot into the shortfill. One 18mg shot into 50ml gives you approximately 3mg in the final 60ml. Add a second shot if you prefer a slightly higher strength result
Shake and Steep
Replace the cap and shake vigorously for a full minute. Let the bottle rest for a short period if you want the flavour to develop fully, though most vapers use it straight after shaking
Fill and Enjoy
Pour your mixed liquid into your sub-ohm tank or pod device and vape. Your 50ml shortfill is now a complete, personalised e-liquid ready for full use
The V Blood Shortfill 50ml occupies a distinctive position in the premium shortfill category, built around bold, unapologetically intense flavour profiles that target experienced vapers who want their e-liquid to make an impression. V Blood leans into fruit-forward formulations with deep colour and character, and the 50ml format delivers that intensity at a price point that rewards regular buyers. The brand has developed a loyal following among vapers who prioritise flavour density over subtlety and want something that stands out from the standard fruity shortfill alternatives filling most shop shelves. For retailers, V Blood is the kind of product customers come back asking for specifically once they have tried it, rather than simply picking it up on impulse. Moreover, the striking visual branding makes it an attention-grabbing addition to any shortfill display.
- Bottle Size: 50ml shortfill
- Nicotine: Nicotine-free, add shot to preference
- Flavour Style: Bold, intense fruit and berry profiles
- VG/PG Ratio: High VG for sub-ohm use
- Compliance: Fully TPD compliant
The Billionaire Juice Platinum Series 50ml is positioned firmly at the premium end of the 50ml shortfill market, with a formulation focus on nuance, smoothness, and complexity that sets it apart from brands that compete purely on price or boldness. The Platinum Series name signals a step above the standard Billionaire Juice offering, and the flavour development behind it reflects that ambition clearly. Each profile in the Platinum range delivers a layered taste experience that rewards vapers who take the time to explore what they are tasting rather than simply chasing a single strong note. The 50ml format suits this audience well, as the slightly smaller commitment compared to a 100ml bottle encourages trying a new Platinum flavour without the hesitation that comes with a larger purchase. For retailers, the premium positioning of this product supports a strong per-unit price on the shelf.
- Bottle Size: 50ml shortfill
- Nicotine: Nicotine-free shortfill
- Flavour Style: Nuanced, layered premium profiles
- VG/PG Ratio: Balanced for flavour clarity
- Compliance: Fully TPD compliant
The Nasty Juice 50ml Shortfill is one of the most recognisable names in the entire UK shortfill category and has maintained that position through a commitment to tropical, exotic flavour profiles that consistently outperform competitor attempts at similar styles. Nasty Juice built its international reputation on delivering fruit-forward liquids with a genuine sense of identity, and the 50ml shortfill range captures that character at a volume that suits everyday vapers well. Each flavour in the range has been carefully calibrated to maintain full intensity from the first fill to the last few millilitres, which is a quality standard many shortfill brands struggle to sustain. For retailers, the Nasty Juice name carries enough weight that it sells with minimal point-of-sale effort, and the brand's strong social following means new customers often arrive already knowing what they want.
- Bottle Size: 50ml shortfill
- Nicotine: Nicotine-free, ready for a nicotine shot
- Flavour Style: Tropical fruit, exotic blends, iced variants
- VG/PG Ratio: High VG formulation
- Compliance: Fully TPD compliant
The IVG Classic Range 50ml Shortfill represents one of the most established and dependable brands in the UK e-liquid market. IVG has been producing quality e-liquids for years, and the Classic Range reflects that accumulated experience in flavour development and formulation. Where newer brands compete on novelty and bold marketing, IVG competes on reliability: flavours that are well-rounded, consistently accurate, and genuinely pleasant to vape throughout the day without becoming tiresome. The Classic Range covers a broad selection of profiles, including fruit, menthol, dessert, and beverage styles, giving retailers the ability to cater to a wide customer range from a single brand. In addition, the IVG name carries strong recognition among experienced vapers who have been in the market long enough to appreciate consistency over hype.
- Bottle Size: 50ml shortfill
- Nicotine: Nicotine-free shortfill
- Flavour Style: Fruit, menthol, dessert, and beverage profiles
- VG/PG Ratio: High VG blend
- Compliance: Fully TPD compliant
The Charlie's Pacha Mama Ice 50ml Shortfill brings a sub-brand identity that has become well respected in its own right within the broader Charlie's Chalk Dust family. The Pacha Mama line is built around natural, fruit-forward flavour profiles with a particular emphasis on tropical and fruit combinations that feel fresh and genuine rather than manufactured. The Ice variant adds a clean cooling finish to those fruit bases, resulting in a range that refreshes with every draw without losing the fruit character underneath the menthol. This balance is something that many iced shortfills fail to achieve, making Charlie's Pacha Mama Ice stand out clearly in a category that can feel crowded with similar-sounding products. For retailers, the Charlie's brand reputation brings a degree of premium perception that justifies its position on the shelf alongside other leading names in this collection.
- Bottle Size: 50ml shortfill
- Nicotine: Nicotine-free shortfill
- Flavour Style: Tropical fruit with clean ice finish
- VG/PG Ratio: High VG formulation
- Compliance: Fully TPD compliant
The Riot Squad Grenade Range 50ml Shortfill carries the energy and character of the Riot Squad brand, which has consistently been one of the more creative and personality-driven e-liquid labels in the UK vaping market. The Grenade Range name is a deliberate statement of intent: these are not subtle, quietly pleasant liquids. They are bold, punchy, full-on flavour experiences aimed at vapers who want to taste something every time they exhale. The range covers fruit and mixed profiles with concentrated flavour delivery that suits high-output sub-ohm setups particularly well. For retailers, Riot Squad is a brand that generates genuine enthusiasm from customers who already know it, and curiosity from those who are encountering it for the first time. That combination of loyalty and discovery makes it a reliable performer on any premium shortfill shelf.
- Bottle Size: 50ml shortfill
- Nicotine: Nicotine-free, add your own shot
- Flavour Style: Bold, punchy fruit and mixed profiles
- VG/PG Ratio: High VG for sub-ohm output
- Compliance: Fully TPD compliant
🥭 Tropical and Exotic Fruit
Mango, passion fruit, guava, and pineapple-led profiles dominate the top sellers in this collection, driven largely by Nasty Juice and Charlie's Pacha Mama Ice. Tropical blends attract vapers who want something with genuine depth and character rather than a simple one-dimensional fruit note, and the quality of formulation in these brands ensures the exotic profile comes through clearly on every draw.
🍒 Bold Berry and Mixed Fruit
Strawberry, cherry, mixed berry, and blackcurrant profiles perform strongly across V Blood and Riot Squad in particular. The bold formulation style of both brands means their berry blends carry more intensity than equivalent profiles from lighter brands, making them especially popular with sub-ohm vapers running high-wattage devices where flavour saturation matters most.
❄️ Iced and Refreshing
The Charlie's Pacha Mama Ice range is the headline act in this category, but iced variants appear across most brands in the collection. Cooling menthol over tropical and fruit bases is one of the most consistently popular flavour combinations in the entire shortfill market, particularly during warmer months when a refreshing draw is actively sought out by vapers who use their device throughout the day.
🍮 Dessert and Cream
The Billionaire Juice Platinum Series and IVG Classic Range both include dessert and cream profiles that appeal to vapers who prefer a richer, warmer flavour experience. Custard, vanilla cream, and sweet dessert blends are steady sellers year-round but particularly strong in autumn and winter when heavier, indulgent flavour profiles see a natural uptick in demand across the market.
| Feature | Nasty Juice 50ml | Riot Squad Grenade 50ml | IVG Classic Range 50ml |
|---|---|---|---|
| Flavour Intensity | Bold tropical profiles | Punchy and full-on | Well-rounded and consistent |
| Flavour Style | Tropical and exotic fruit | Bold fruit and mixed blends | Fruit, menthol, dessert, beverage |
| VG/PG Ratio | High VG | High VG | High VG |
| Best Device Type | Sub-ohm and DTL setups | High-output sub-ohm | Sub-ohm and DTL |
| Nicotine Included | No, add your own shot | No, add your own shot | No, add your own shot |
| TPD Compliant | Yes | Yes | Yes |
| Best For | Tropical flavour loyalists | Vapers who want maximum impact | Vapers who value reliability |
5% Discount on All Products
Every 50ml shortfill in our collection carries a 5% discount for wholesale buyers, giving you consistent savings on a premium product line that supports strong retail margins at every order level.
Same-Day Dispatch
Orders placed before the daily cut-off are shipped the same working day without exception. For retailers managing stock levels on popular premium brands, that speed of fulfilment makes a genuine operational difference.
Free Delivery Over £200
All qualifying orders above £200 receive free UK delivery. For wholesale buyers purchasing a selection of premium 50ml shortfills across multiple brands, most orders will comfortably exceed this threshold.
Fast Refund Policy
Any order issue is resolved as quickly as possible by our team. We treat every problem with the same urgency because we understand that a slow resolution costs you time, stock, and customer confidence.
Browse our complete E-Liquids collection to explore 10ml nic salts, 100ml shortfills, nicotine shots, and other formats alongside this 50ml range, all available with the same wholesale pricing and fast UK dispatch.
Frequently Asked Questions
What is a 50ml shortfill e-liquid?
A 50ml shortfill is a nicotine-free e-liquid sold in a bottle with space left at the top for the addition of a nicotine shot. Once the shot is added and the bottle is shaken, the result is a complete e-liquid at your chosen nicotine strength, typically around 3mg when using one standard 18mg shot.
Do I need a nicotine shot with my 50ml shortfill?
Only if you want nicotine in your liquid. Some vapers have already reduced to zero nicotine and use shortfills purely for the flavour and cloud experience, in which case no shot is needed. If you do want nicotine, purchasing a compatible shot from our range and adding it before use is the straightforward solution.
How long does a 50ml shortfill last?
For a regular daily vaper using a sub-ohm device at moderate wattage, a 50ml shortfill typically lasts between one and two weeks. Heavier vapers running high-wattage setups may go through it faster, while lighter users could make one last considerably longer.
What device do I need for 50ml shortfill e-liquids?
The high-VG formulation of these 50ml shortfills is designed for sub-ohm tanks and direct-to-lung devices. They are not suitable for mouth-to-lung setups or standard pod kits, which are better served by 10ml nicotine salt e-liquids with a higher PG ratio.
What nicotine strength will I get after adding one shot to a 50ml shortfill?
Adding one 10ml shot at 18mg to a 50ml shortfill creates 60ml of liquid at approximately 3mg nicotine strength. Adding a second shot gives you approximately 5mg in around 70ml. Always check the mixing guidance on your specific shortfill label for precise recommendations.
Are 50ml shortfill e-liquids legal in the UK?
Yes, completely. Because 50ml shortfills contain no nicotine, they are not subject to the 10ml bottle restriction under UK TPD regulations. Every product in this collection is fully compliant with UK TRPR requirements and is legal to buy, sell, and use in the United Kingdom.
Can I buy 50ml shortfills in bulk for my vape shop?
Yes. No1 Vape Wholesale is designed for exactly this purpose, with a 5% discount across the full range, same-day dispatch, and free delivery on qualifying orders over £200. There is no minimum order requirement per individual product, making it straightforward to build a varied selection across multiple brands.
Which brand in this range is best for tropical flavours?
Nasty Juice and Charlie's Pacha Mama Ice are the strongest options for tropical and exotic fruit profiles. Nasty Juice focuses on deep, well-developed tropical blends while Charlie's Pacha Mama Ice layers those fruit profiles with a clean cooling finish for a refreshing result.
How should I store my 50ml shortfill e-liquids?
Store shortfills upright in a cool, dry place away from direct sunlight and heat sources. Keep the cap tightly sealed between uses. Properly stored shortfills have a shelf life of up to two years from manufacture, though most vapers go through them well within that timeframe.
What is the refund policy on 50ml shortfills at No1 Vape Wholesale?
No1 Vape Wholesale operates a fast refund policy across all orders. If you receive a faulty or incorrect product, contact our team promptly and the matter will be resolved as quickly as possible to avoid any disruption to your business or personal order.