Wholesale E-Liquids & Vape Juice UK – 10ml, 50ml, 500ml
What’s in the Range
The collection divides cleanly into four formats. Each serves a different device type and a different type of buyer. Therefore, stocking across all four is not about offering everything. Instead, it ensures you do not turn away customers who already know what they want.
Shortfill e-liquids remain one of the strongest-margin formats in the category. These are large nicotine-free bottles that are deliberately underfilled to leave space for a nicotine shot. This allows the buyer to control the final nicotine strength.
The dominant ratio is 70VG/30PG, which is designed for sub-ohm and direct-to-lung devices where vapour production and flavour intensity are the priority. However, 50/50 shortfills are also available and make the format suitable for pod kits and MTL devices. If your customer base leans toward those devices, these are worth stocking.
Sizes typically range from 50ml to 200ml at retail level, and they extend up to 500ml for wholesale buyers. In addition, the cost per ml is significantly lower than 10ml e-liquids. For regular vapers, a 100ml bottle is the obvious choice, and the margin reflects that.
Nicotine salts are one of the main reasons smokers successfully switch to vaping. This is because nicotine absorption is faster, and the throat hit remains smooth even at higher strengths. Furthermore, the format suits low-wattage pod devices, which are the most common starting point for new users.
These are available in 10mg and 20mg strengths within TPD-compliant 10ml bottles. The typical ratio is 50VG/50PG, which works perfectly with MTL coils and pod systems.
For retailers, this is the fastest-moving format, especially if your customer base includes recent switchers or users of simple devices. Brands such as Bar Juice 5000, ElfLiq, Lost Mary MaryLiq, Hayati Pro Max, IVG, and Pod Salt are often requested by name rather than by category.
This is the original e-liquid format and still serves a specific customer type. Typically, this includes users running higher-powered devices at lower nicotine strengths such as 3mg or 6mg, who prefer the stronger throat hit that freebase nicotine provides.
Although the 10ml Eliquid category is less dominant than before, it still fills the gap between shortfills and nic salts for experienced sub-ohm users who have not moved to larger bottles. In addition, it works well as a trial-size option across your flavour range. The lower commitment encourages quick purchases and faster turnover.
Nicotine shots are sold separately and are used to activate shortfills. Freebase nicotine shots are the standard pairing for 70/30 high-VG shortfills. On the other hand, nic salt shots are better suited for 50/50 shortfills, as they create a smoother result at higher strengths.
It is important to match the VG/PG ratio of the shot to the shortfill. For example, using a 70/30 shot with a 70/30 shortfill ensures a consistent blend once mixed.
In addition, flavoured and iced nicotine shots create strong cross-sell opportunities. When stocked alongside shortfills, they naturally increase basket value because most customers buying a large bottle will also need a nicotine shot.
VG/PG Ratios: The Decision That Determines Everything
The single most common stocking mistake in this category is buying one ratio and expecting it to work across all devices. It won't. A 70/30 shortfill in a pod kit with a tight MTL coil will wick badly, burn dry, and produce a complaint. A 50/50 nic salt in a sub-ohm tank at 80W will hit too hard and taste wrong. The ratio has to match the device.
For trade buyers, the strategy is simple. Carry both ratios and both types of nicotine shots. If a customer cannot find what they need for their device, they are unlikely to ask for help. Instead, they will simply go elsewhere.
Brands Worth Stocking
The brands that consistently perform are not always those with the biggest marketing budgets. Instead, they are the ones that sell through quickly, generate repeat purchases, and rarely lead to returns.
Dinner Lady remains a benchmark for dessert flavours, with Lemon Tart continuing to perform strongly year after year.
ElfLiq has become a key nic salt range following the disposable vape ban in June 2025. It offers a direct transition for users familiar with Elf Bar flavours.
Hayati Pro Max follows the same model, replicating popular disposable flavour profiles for refillable systems.
IVG offers versatility across both 50/50 and sub-ohm ratios, making it suitable for a wide range of customers.
Nasty Juice is known for bold fruit flavours and maintains strong appeal among younger adult users.
Riot Squad caters to those who prefer more intense and unconventional flavour profiles, particularly in sub-ohm setups.
Bar Juice 5000 has become one of the fastest-moving nic salt ranges, especially within the MTL market.
Lost Mary MaryLiq benefits from strong brand recognition and direct association with the Lost Mary device range.
A well-balanced e-liquid display is not about stocking every brand. Instead, it is about covering each customer profile, including smokers switching, cloud chasers, flavour seekers, and budget-conscious buyers.
Bottle Size by Use Case
Bottle size plays a major role in determining customer suitability, perceived value, and turnover rate.
- 10ml e-liquid bottles serve two key purposes. They are the only legal format for nicotine-containing e-liquid under TPD regulations, and they act as trial sizes for new flavours. While they have high turnover, their margin per unit is lower.
- 50ml shortfills are ideal for customers trying larger formats for the first time. They require one nicotine shot and offer a manageable step up in volume.
- 100ml shortfills are the most popular choice among regular sub-ohm users. They provide the best value per ml and generate consistent repeat purchases.
- 200ml and 500ml bottles are designed for high-volume users or trade buyers. While turnover is slower, margins are stronger.
The Vaping Products Duty: What’s Coming and Why It Matters
From 1 October 2026, the UK government will introduce the Vaping Products Duty. This applies a flat rate of £2.20 per 10ml of e-liquid, regardless of nicotine strength.
The impact on pricing is significant. For example, a 10ml nic salt currently priced around £3 will increase to approximately £5.20. Similarly, a 50ml shortfill will rise by £13.20, while a 100ml bottle will increase by £26.40.
There is a grace period for existing stock, allowing products manufactured before October 2026 to be sold until 1 April 2027 without the duty applied. After that, selling unstamped stock becomes illegal.
For trade buyers, the strategy is clear. Stock up on proven products before the October deadline. This allows you to sell through inventory at current margins while benefiting from increased demand as customers prepare for higher prices.
All products at No1 Vape Wholesale are sourced through legitimate supply chains and meet TPD and MHRA requirements. Everything is fully compliant, traceable, and correctly labelled.
What Pairs Naturally with E-Liquids
E-liquids do not sell in isolation. Customers purchasing shortfills will also need nicotine shots. Similarly, those buying nic salts are likely to need coils or pods.
In addition, customers transitioning from disposables will require a compatible device. Therefore, stocking vape kits alongside e-liquids naturally increases basket value.
Pairing shortfills with nicotine shots is the most straightforward cross-sell. Since one cannot be used effectively without the other, the combination often sells itself.
FAQs
What is the minimum order for wholesale pricing?
Free delivery is available on orders over £200, and a 5% discount applies across all products from the first order. There is no minimum quantity per SKU.
Can I mix brands and formats in one order?
Yes, you can mix shortfills, nic salts, 10ml freebase liquids, and nicotine shots in a single order.
Are all products TPD-compliant?
Yes, every e-liquid is fully TPD and MHRA compliant. Nicotine liquids are sold in 10ml bottles with a maximum strength of 20mg.
What’s the difference between freebase nicotine and nicotine salts?
Freebase nicotine provides a stronger throat hit at lower strengths and suits sub-ohm devices. Nicotine salts are smoother at higher strengths and are designed for pod kits and MTL devices.
Which ratio should I stock for pod kit customers?
Pod kit users require 50VG/50PG e-liquids. High-VG liquids are too thick and can cause performance issues.
How do nicotine shots work with shortfills?
A 50ml shortfill requires one 10ml nicotine shot, while a 100ml bottle requires two. Always match the VG/PG ratio for consistency.
What bottle sizes should I stock as a retailer?
Stock 10ml nic salts for pod users, 50ml shortfills for trial buyers, and 100ml shortfills for regular users.
How will the October 2026 vape duty affect wholesale orders?
The duty adds £2.20 per 10ml, significantly increasing prices. Stocking up before October helps protect margins.
Are there nicotine-free e-liquid options?
Yes, all shortfills are supplied as 0mg and can be mixed with nicotine shots if required.
Do you stock branded e-liquids or own-brand only?
The range includes recognised brands such as Dinner Lady, ElfLiq, Bar Juice 5000, Nasty Juice, IVG, Hayati, Riot Squad, and Lost Mary MaryLiq.
How should e-liquids be stored to maintain quality?
Store them in a cool, dry place away from sunlight and heat to preserve flavour and nicotine stability.
What happened to disposable vapes, and how does that affect e-liquid demand?
Disposable vapes were banned in the UK from 1 June 2025. As a result, many users have moved to pod kits and nic salt e-liquids, increasing demand for these products.