PRODUCT DETAILS
Slushie and candy-fruit profiles have quietly held their ground in the UK shortfill market while trends around them have come and gone. The Keep It 100 OG Series is one of the main reasons that category never lost momentum. Trade buyers loading orders through No.1 Vape Wholesale consistently include this brand because the customer base for it already exists in nearly every UK postcode. The Keep It 100 100ML Shortfill range gives shop owners a recognised American brand with a flavour library that crosses over neatly into the disposable-to-refillable customer journey, which is where most of the growth currently sits.
Why the Keep It 100 OG Series 100ml E-Liquid Shortfill Holds Shelf Space
Keep It 100 launched in the US during the early days of premium shortfills, and the OG Series is the core line that built the brand's reputation. The blends are loud, the bottles are recognisable, and the slushie-style profiles deliver exactly what the label promises. That kind of consistency is what separates a brand customers ask for by name from a brand customers walk past in the wider E-Liquid category.
The OG Series rebranded several of its flavours over the years to consolidate the lineup. OG Blue, for instance, was originally sold as Blue Slushie. The flavour profile stayed the same. The shelf appeal got cleaner.
Product Specifications of Keep It 100100ml
The OG Series ships in a 100ml shortfill format, supplied as a nicotine-free base inside a 120ml bottle. The extra headroom is built in for nic shot mixing at home.
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100ml of zero-nicotine e-liquid inside a 120ml chubby gorilla bottle
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Room for two 10ml nic shots
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70% VG to 30% PG blend
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Designed for sub ohm vaping and direct-to-lung tanks
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Made in the USA, supplied TPD compliant for UK retail
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Childproof cap and tamper evident seal fitted as standard
Adding two 10ml 18mg nic shots produces 120ml of finished 3mg 100ml E-Liquid, which is the most common sub ohm strength UK customers ask for. That mixing flexibility lets the customer dial in to 3mg or 6mg without needing to buy multiple bottles, which is part of the reason shortfills outsell fixed-strength formats at the till.
Flavour Profile And Customer Appeal
OG Blue is the headline flavour and the one most shops should anchor the range around. It opens with a sharp blue raspberry slushie note, sweet but not cloying, with a ripe strawberry layer that comes through on the exhale. The throat hit stays smooth even at higher wattages, which keeps the slushie character intact rather than burying it under harshness.
The wider OG Series follows the same approach across different flavour profiles. Each variant leans on a recognisable sweet-fruit or candy base with enough complexity to keep the all-day vape crowd interested. That balance between recognisable and interesting is what drives repeat purchases.
For shops selling heavily on blue raspberry disposables, the OG Blue 100ml is the natural step-up product when customers ask about open-system kits. The flavour transfers across formats almost identically, which removes the usual hesitation customers feel when switching from disposables.
Wholesale And Trade Value
This is where the Keep It 100 100ML Shortfill earns its order line. The 100ml format hits a higher retail ticket than 50ml bottles, with most UK shops selling these between £14.99 and £18.99. Wholesale pricing through No.1 Vape Wholesale keeps the margin healthy at standard high-street retail rates, which matters when you are competing against discount chains.
American shortfills can be patchy on UK supply when they come through smaller importers. Stocking through No.1 Vape Wholesale removes that supply risk, which means shops can commit to a deeper stock holding on Keep It 100 without worrying about gaps mid-quarter. Trade pricing UK retailers can plan around makes it sensible to stock the full OG lineup rather than cherry-picking one or two flavours.
Reorder behaviour is steady. The brand has been on UK shelves long enough to have a loyal customer base that returns specifically for it, which is the kind of demand pattern that justifies bulk buy UK orders rather than cautious test stock.
How Keep It 100 Compares To Other US Shortfills
Plenty of American shortfill brands have come and gone in the UK market. Keep It 100 has stayed because the OG Series delivers on flavour reliability rather than chasing trends. Other US brands often launch with bold marketing then disappear when supply gets complicated. Keep It 100 has held distribution and kept the original flavour profiles consistent, which is exactly what loyal customers want.
The 100ml format also gives the brand an edge over US Shortfill lines that still ship in 50ml bottles. Customers heavy on liquid use prefer the bigger format for the cost saving, and that preference shows up in till data across the country.
Compliance and Build Quality of Keep It 100 100ml Shortfill
The OG Series meets UK TPD requirements despite being manufactured in the USA. Bottles arrive with childproof caps, tamper evident seals, and clear labelling that complies with UK retail standards. The chubby gorilla bottle design is well suited to dripping into tanks, which is a small but practical detail customers notice.
Stock supplied through No.1 Vape Wholesale arrives in date with sensible shelf life remaining, which protects retailers from write-offs on slower-moving SKUs. That matters when you are stocking a full flavour range rather than a single bestseller.
Frequently Asked Questions
What is the Keep It 100 100ML Shortfill?
It is a 100ml zero-nicotine American shortfill e-liquid supplied in a 120ml chubby gorilla bottle. The OG Series is Keep It 100's flagship range of slushie and candy-fruit blends.
Can I Add Nicotine to Keep It 100 100ml E-Liquid?
Add two 10ml 18mg nic shots to the bottle. This creates 120ml of finished 3mg e-liquid ready for sub ohm use.
Is the Keep It 100 100ML Shortfill suitable for sub ohm vaping?
Yes. The 70% VG blend is built for sub ohm tanks and direct-to-lung devices, producing dense vapour and full flavour delivery.
What flavours are in the Keep It 100 OG Series?
OG Blue is the headline, a blue raspberry and strawberry slushie. The wider OG Series covers other slushie, fruit, and candy-style profiles under the same branding.
Why is OG Blue called that?
The flavour was originally sold as Blue Slushie before Keep It 100 rebranded its core lineup as the OG Series. The blend itself stayed the same.
Can I buy the Keep It 100 100ML Shortfill in bulk?
Yes. No.1 Vape Wholesale supplies the full Keep It 100 OG Series at trade pricing UK retailers can rely on, with fast dispatch on bulk orders.
Where is Keep It 100 e-liquid made?
Keep It 100 is manufactured in the USA. The brand has been producing premium shortfills since the mid-2010s and ships TPD compliant stock to the UK market.
Keep It 100 100ml Shortfill VG/PG Ratio Explained
The ratio is 70% VG to 30% PG. That balance is built for sub ohm devices and gives the slushie profiles their characteristic smoothness.
Is the Keep It 100 OG Series TPD compliant for UK retail?
Yes. The range is produced to UK TPD standards with childproof caps and tamper evident seals fitted, making it legal for high-street vape shop sale.
How long does Keep It 100 shortfill last once mixed with nicotine?
Once mixed, the liquid is best used within three to six months for peak flavour. Stored sealed and away from direct sunlight, the unmixed base lasts considerably longer.