PRODUCT DETAILS
Single-flavor e-liquid SKUs from a wider range often outperform the rest of the lineup, and Amethyst is one of those standout performers from The Juice Lab catalog. Manufactured in the UK in an ISO Class 7 cleanroom with full bottle traceability, The Juice Lab Amethyst 100ml Shortfill delivers a sweet fruit profile that hits the exact flavour territory British vapers reach for most often. Stock it through No.1 Vape Wholesale, and you put a precision-made shortfill on your shelf at a price point that punches well above its weight against premium competitors.
Why Single SKU Buying Beats Full-Range Orders with The Juice Lab - Amethyst 100ml Shortfill
The temptation with branded shortfill ranges is to buy the whole lineup. Smart retailers know better. Within any 20-flavour collection, three or four SKUs typically drive 70% of the sales. Amethyst is one of those proven movers from The Juice Lab range, and ordering it as a single SKU lets you commit volume to a known seller rather than spreading risk across slow-moving stock.
That focused approach also frees up shelf space for testing newer brands without bloating your overall e-liquid spend.
What Sits Behind the Amethyst Profile
The Amethyst flavour belongs to The Juice Lab's fruit-led category, built around sweet berry-style notes with a clean finish. The brand keeps exact flavour breakdowns deliberately uncomplicated, which suits retail conversations at the till. Staff can describe it as a sweet mixed-berry blend without overcomplicating the sales pitch.
Crucially, the flavour holds its character through the bottle. Many cheaper shortfills fade after the first 30ml as the concentrate settles. The Juice Lab manufactures to standards that prevent that drop-off.
Manufacturing Standards That Matter at Retail
Most shortfill brands gloss over how their liquid is actually made. The Juice Lab is the opposite. Production runs through an ISO Class 7 cleanroom with full traceability on every individual bottle. That level of process control is rare in the mid-tier shortfill market and translates into batch-to-batch consistency customers can taste.
For shop owners, that consistency matters more than marketing claims. Returns and complaints on this brand are low because the flavour delivery is predictable across every bottle that leaves the line.
Specifications at a Glance of Juice Lab - Amethyst 100ml Shortfill
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100ml of 0mg e-liquid in a 120ml shortfill bottle
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60% VG ratio, calibrated for sub-ohm vaping
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Space for two 10ml nic shots
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Flip-top nozzle for cleaner refilling
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Childproof cap with tamper-evident drop-down indicator
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Bottle and cap made from recycled plastic
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ISO Class 7 cleanroom production
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Full bottle-level traceability
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Manufactured in the United Kingdom
The 60/40 Ratio Advantage
Most sub-ohm shortfills run at 70/30. The Juice Lab opts for 60% VG instead, and that small shift makes a real difference at retail. The slightly thinner viscosity gives the liquid better wicking performance across a wider range of coil resistances, including some restricted-DTL kits that struggle with 70/30 blends.
That broader hardware compatibility means fewer customers walking out and coming back with complaints. It also opens the door to recommending Amethyst to vapers running mid-range pod-mod hybrids that fall between traditional pod and sub-ohm territory.
Hardware Compatibility
The 60/40 ratio suits sub-ohm tanks, mesh coils between 0.15 and 0.6 ohm, and direct-lung box mods running 25 to 55 watts. Restricted-DTL coils at 0.6 to 0.8 ohm also handle it well at lower wattage. Pure MTL pod kits will still struggle with the viscosity, so direct those buyers to nic salt alternatives.
Wholesale and Trade Value
Here is where the 100ml E-Liquid format genuinely earns its place in your range. A 120ml finished volume after nic shots, combined with mid-tier pricing, gives retailers one of the strongest margin profiles in the sub-ohm shortfill category. The Juice Lab is priced to compete with budget brands but manufactured to standards closer to premium tier, which lets you position it as quality value rather than cheap stock.
Reorder rates on single-SKU buying tend to be more predictable than mixed-range ordering. Once Amethyst establishes itself with regular customers, the weekly or fortnightly reorder pattern locks in tight. That predictability simplifies stock forecasting and reduces dead inventory.
Stock for your vape shop through No.1 Vape Wholesale and trade pricing UK retailers receive scales with case quantities. Bulk buy UK orders unlock proper tier discounts, and the recyclable packaging gives your shop a sustainability talking point that appeals to younger customers asking about environmental credentials.
Compliance and Packaging Details
Every bottle in the lineup meets UK TPD requirements with childproof caps and tamper-evident drop-down seals. The flip-top nozzle is a small but underrated retail feature: customers refilling tanks at home find it cleaner than standard pour spouts, which translates into better word-of-mouth.
Recycled plastic across both bottle and cap is a meaningful detail in the current retail climate. It is not greenwashing, it is documented material sourcing.
How Amethyst Compares Within the Range
|
Factor |
Amethyst |
Average Range SKU |
|
Flavour category |
Sweet fruit blend |
Varies |
|
Shelf turnover |
Strong consistent mover |
Variable |
|
Customer profile |
Mainstream fruit vapers |
Specific taste preference |
|
Reorder predictability |
High |
Mixed |
|
First-stock priority |
Yes |
Test in mixed cases |
For shops just adding The Juice Lab to their range, Amethyst is one of the safer first-order choices.
Frequently Asked Questions
What is the The Juice Lab Amethyst 100ml Shortfill?
It is a UK-made nicotine-free sweet fruit blend supplied in a 120ml bottle at a 60/40 VG/PG ratio, with space for two 10ml nic shots.
Who manufactures The Juice Lab range?
The Juice Lab is produced in the UK by the company sharing the same name, in ISO Class 7 cleanroom conditions with full bottle traceability.
Can I add nicotine to the The Juice Lab Amethyst 100ml Shortfill?
Yes. Two 10ml 18mg nic shots fit into the 120ml bottle, taking the finished liquid to 3mg nicotine strength across 120ml total volume.
What flavour profile does Amethyst deliver?
Amethyst is built around sweet mixed-berry notes with a clean finish, designed to appeal to mainstream fruit vapers rather than niche flavour chasers.
What devices work with this shortfill?
Sub-ohm tanks, mesh coils between 0.15 and 0.6 ohm, direct-lung box mods, and some restricted-DTL kits at lower wattage handle the 60/40 blend well.
Why is the 60% VG ratio different from standard?
The slightly thinner viscosity wicks more efficiently across a wider range of coils, giving better compatibility than the 70/30 ratio used by most sub-ohm shortfills.
Is the The Juice Lab Amethyst 100ml Shortfill TPD compliant?
Yes. Every bottle meets UK TPD regulations with childproof caps, tamper-evident drop-down indicators, and full manufacturing traceability.
Are the bottles environmentally friendly?
The bottle and cap are formed from recycled plastic, which is a recognised manufacturing sustainability standard in the UK e-liquid sector.
What margin can retailers expect on the The Juice Lab Amethyst 100ml Shortfill?
The brand sits at mid-tier pricing with premium-tier manufacturing standards, giving retailers stronger margin than most budget shortfills.
Can I bulk buy single-flavour cases through No.1 Vape Wholesale?
Yes. No.1 Vape Wholesale supports single-SKU bulk buy UK orders so retailers can commit volume to proven sellers like Amethyst at trade pricing.